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David&Goliath hires Lisa Tanner as new managing director
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Reporting to D&G’s President, Yumi Prentice, Tanner’s primary responsibilities on the management team will be to lead the overall Kia business and integrated efforts with all partner agencies.
Founder & Chairman of integrated creative agency David&Goliath
Reporting to D&G’s President, Yumi Prentice, Tanner’s primary responsibilities on the management team will be to lead the overall Kia business and integrated efforts with all partner agencies.
“Lisa’s impressive experience and expertise in the industry, whether managing a myriad of clients or serving as a mentor within industry associations, perfectly aligns with our agency culture and ethos,” said Yumi Prentice, President of David&Goliath. “Her purpose-driven nature, commitment and strategic vision, matched with her instinctive understanding of the client’s needs and wants, is the perfect mix to effectively lead our longstanding client business.”
Before managing all things automotive at D&G, Tanner served as SVP, Group Account Director for Farmers Insurance at RPA for more than nine years. Over her career span of 23 years, Tanner has held positions in account management and new business at Team One, Deutsch, McCann WorldGroup, GSD&M for clients such as AT&T, Saturn, 7-11, Mirage/Bellagio Hotel and Resorts, Land Rover, DirectTV and YMCA.
“It’s like everything I have worked so hard for throughout my career has prepared me for my role at D&G,” said Tanner. “I am a believer that we are exactly where we are meant to be, at pivotal times in our lives and careers, and this is one of those times where it just feels right.”
A three-time EFFIE winner, some of Tanner’s additional accolades include winning the David Ogilvy Award for her work on General Motors and Farmer’s Insurance, Webbies, Addys and a PETA award. Tanner currently serves as the Co-President of ThinkLA IDEA Council and is a four-time co-chair of ThinkLA Award Show gala. In addition to her several roles in advertising industry committees and associations, Tanner is active in leadership roles and is dedicated to mentoring ad colleagues and students, whether through organized programs or organically.
Originally from Boulder, Colorado, Tanner has made a home in Los Angeles over the past 17 years, moving from Austin, Texas where she began her career at GSD&M.
Tanner officially started her role in June 2020.
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