Danny Trejo and Niecy Nash Save Our Water
The Shipyard created the campaign edited by Union’s Daniel Luna, in which the stars deliver “Tough Love”
Aight, California, the time has come for some Tough Love, courtesy of Save Our Water, an org dedicated to water conservation.
Created by The Shipyard, directed by Alice Mathias of Gifted Youth, and edited by Daniel Luna of Union Editorial, the ad stars Danny Trejo and Niecy Nash, who keep popping up (literally) with suggestions (and admonishments) for saving California’s water supply.
Union’s sister company, Hunter, provided Post/Effects (VFX Artists: Maury Rosenfeld, Carolyn Woods, Graphics Artist: Mannix Rickenbacher), and Audio Post (Mixer: Milos Zivkovic).
Credits
powered by- Agency The Shipyard/Sacramento
- Production Company Gifted Youth
- Director Alice Mathias
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency The Shipyard/Sacramento
- Production Company Gifted Youth
- Director Alice Mathias
- Executive Producer Josh Morse
- Editing Union Editorial
- Editor Daniel Luna / (Editor)
- Executive Post Producer Joe Ross
- Color Trafik/Los Angeles
- Colorist Mark Gethin
- Post Production/VFX/Audio Post Hunter (In-House at Union Editorial)
- Executive Post Producer Logan Aries
- Audio Mixer Milos Zivkovic
- Music Asche & Spencer
- Executive Creative Director Kerry Krasts
- Creative Director Mauro Borges
- Associate Creative Director Eric Davis
- Senior Copywriter Erna Adelson
- HP Liz Ross
- Senior Producer Jackie Robles
- Junior Producer Brittany Bartle
- Head of Production Cat Craven-Griffiths
- Assistant Editor Otto Mertins
- Talent Danny Trejo
- Talent
Credits
powered by- Agency The Shipyard/Sacramento
- Production Company Gifted Youth
- Director Alice Mathias
- Executive Producer Josh Morse
- Editing Union Editorial
- Editor Daniel Luna / (Editor)
- Executive Post Producer Joe Ross
- Color Trafik/Los Angeles
- Colorist Mark Gethin
- Post Production/VFX/Audio Post Hunter (In-House at Union Editorial)
- Executive Post Producer Logan Aries
- Audio Mixer Milos Zivkovic
- Music Asche & Spencer
- Executive Creative Director Kerry Krasts
- Creative Director Mauro Borges
- Associate Creative Director Eric Davis
- Senior Copywriter Erna Adelson
- HP Liz Ross
- Senior Producer Jackie Robles
- Junior Producer Brittany Bartle
- Head of Production Cat Craven-Griffiths
- Assistant Editor Otto Mertins
- Talent Danny Trejo
- Talent
Trejo first appears in a man’s shower (fully clothed), emitting a warning about water conservation that pulls no punches. He likewise emerges from a washing machine to scold the guy for doing small loads. Of course, Trejo loves showing his softer side, and also appears folding laundry, and even wringing his hair out to water a plant (“Every drop counts!” he notes cheerfully). Turning up in the garden, Nash brings her own inimitable combination of charm and moxy to the proceedings as she helps a couple rethink their landscaping from an eco-conscious point of view. Nash also backs up Trejo, noting that full loads save 45 gallons of water per wash.
“This was a lot of fun,” said Luna, for whom this was the first collaboration with Save Our Water (though Union has worked with the org before). “I’ve known the Shipyard gang for a long time, and it was great to finally work with them all.” Luna described the flow as “pretty fast and furious, for a great cause.”
Trejo’s “iconic presence,” complemented by Nash’s “classy and gentle-but-firm approach” made his job all the more enjoyable. A standout moment: “In the Spanish-language version, where Danny pops out of the washer and asks, ‘Tan poquita ropa??’ (‘a tiny load??’) was especially funny. His combination of edginess and empathy always lands.”