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A set, a Formula 1 driver and a car to test...
Everything’s normal, except that the car to test is the New Renault Clio, a car able to impress even Daniel Ricciardo – Renault Formula 1 Team racing driver – who during the spot will have fun finding out the technology on board instead of follow the Director’s indications and disobeying one scene after another.
This is the idea of the new TV commercial developed by Publicis Italy that will air all over Europe. Completely dedicated to the best seller of the French House, with a wide section concerning all the innovations of the car at its fifth edition.
Supporting the campaign, a targeted content strategy on digital and on the main social channels.
The spot was directed by Augusto Zapiola and produced by Mercurio Cinematografica.
Credits
powered by
- Agency Publicis/Milan
- Production Company Mercurio Cinematografica
- Director Augusto Zapiola
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Credits
powered by
- Agency Publicis/Milan
- Production Company Mercurio Cinematografica
- Director Augusto Zapiola
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Creative Director Stefano Battistelli
- Digital Creative Director Massimo Guerci
- Art Director Dario Citriniti
- Copywriter Giovanni Coviello
- Copywriter Fabio Caputi
- Art Director Iacopo Gioffre
- Producer Luana Strafile
- Grade MPC/Paris
- Post Production Prodigious Milan
- Sound Design General Jingles
- Music Sizzer Amsterdam
- Executive Producer Luca Fanfani
- Editor Francesco Loffredo
Credits
powered by
- Agency Publicis/Milan
- Production Company Mercurio Cinematografica
- Director Augusto Zapiola
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Creative Director Stefano Battistelli
- Digital Creative Director Massimo Guerci
- Art Director Dario Citriniti
- Copywriter Giovanni Coviello
- Copywriter Fabio Caputi
- Art Director Iacopo Gioffre
- Producer Luana Strafile
- Grade MPC/Paris
- Post Production Prodigious Milan
- Sound Design General Jingles
- Music Sizzer Amsterdam
- Executive Producer Luca Fanfani
- Editor Francesco Loffredo
