CZAR turns new Hans Anders campaign into an eyeopener
Director Floris Kingma turned the latest campaign for Hans Anders opticians into a priceless eyeopener, showing that happiness should not depend on expensive glasses or the lack of hearing aids.
Two spots from Belgian agency Mortierbrigade, launch Hans Anders latest campaign, where they are over-dramatising the feeling of desire.
The commercials show, in an amusing way, the everyday FOMO of characters dreaming of a life which isn’t theirs. Produced by CZAR Brussels, Floris Kingma directed the two commercials, creating an ode to the art of living life thanks to happy eyes and ears.
Floris comments on the films: “My director’s blood starts pumping in full effect when shooting dramedy; It's a challenging brain stretch to make sincere and credible drama on one hand, while keeping it lighthearted and tongue in cheek on the other. I feel that the song, inspired by legends like Leonard Cohen and Tom Waits, crosses the t’s perfectly!”
The commercials will broadcast on all Belgium television channels and online.
Credits
powered by- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Floris Kingma
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Floris Kingma
- Post Production CZAR Brussels
- Sound Raygun Music & Sound
- CEO Jens Mortier
- Executive Creative Director Joost Berends
- Creative Frederic Zouag
- Creative Nicolas Gaspart
- Creative Marc Richard Vander Heyden
- Executive Producer Eurydice Gysel
- Producer Charles Kinoo
- DP Bjorn Charpentier
- Head of Post Production Bieke De Keersmaecker
- Colorist Olivier Ogneux
- Music Peter Baert
Credits
powered by- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Floris Kingma
- Post Production CZAR Brussels
- Sound Raygun Music & Sound
- CEO Jens Mortier
- Executive Creative Director Joost Berends
- Creative Frederic Zouag
- Creative Nicolas Gaspart
- Creative Marc Richard Vander Heyden
- Executive Producer Eurydice Gysel
- Producer Charles Kinoo
- DP Bjorn Charpentier
- Head of Post Production Bieke De Keersmaecker
- Colorist Olivier Ogneux
- Music Peter Baert
Credits
powered by- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Floris Kingma
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Floris Kingma
- Post Production CZAR Brussels
- Sound Raygun Music & Sound
- Executive Producer Eurydice Gysel
- Producer Charles Kinoo
- DP Bjorn Charpentier
- Head of Post Production Bieke De Keersmaecker
- Colorist Olivier Ogneux
- Editor Kin Hinrichs
- Music Peter Baert
- CEO Jens Mortier
- Creative Frederic Zouag
- Creative Nicolas Gaspart
- Creative Marc Richard Vander Heyden
- Executive Creative Director Joost Berends
Credits
powered by- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Floris Kingma
- Post Production CZAR Brussels
- Sound Raygun Music & Sound
- Executive Producer Eurydice Gysel
- Producer Charles Kinoo
- DP Bjorn Charpentier
- Head of Post Production Bieke De Keersmaecker
- Colorist Olivier Ogneux
- Editor Kin Hinrichs
- Music Peter Baert
- CEO Jens Mortier
- Creative Frederic Zouag
- Creative Nicolas Gaspart
- Creative Marc Richard Vander Heyden
- Executive Creative Director Joost Berends