CZAR Amsterdam’s Boris Booij directs new UEFA campaign

Golazo Brands and CZAR Amsterdam have teamed up to create UEFA’s impactful new campaign, Get Trained, Save Lives, which aims to equip everyone with essential CPR skills.

Directed by Boris Booij, who previously directed UEFA’s #FootbALL campaign, the film masterfully captures the fervour of football while delivering a poignant and powerful message. 

Get Trained, Saves Lives, an initiative by UEFA and the European Resuscitation Council (ERC), encourages fans to learn how to perform CPR through a 4-minute online training available at get-trained.com.

Premiering on television during match day two of UEFA EURO 2024, the film features football legends Rio Ferdinand and Didier Deschamps, adding star power to its vital cause.

Now airing across TV and online in over 40 markets, the campaign aims to inspire millions to get trained and be prepared to save lives.