Currys PC World Take Their Work Home With Them in new Christmas campaign

Currys PC World has unveiled and launched two new festive ads in its latest Christmas campaign, which shows its colleagues filming themselves testing tech at home with their families over the holiday season.  

Currys PC World will show the nation how it is ready to serve its customers with a full range of state-of-the art home tech at unbeatable prices, available online, and a brigade of best-in-class tech experts; on-hand to help ensure we all have a Happy Christmas.

The two festive ads see Currys PC World tech expert colleague, Jake, ‘take his work home with him’ as he and his family test and enjoy new technology from Google and LG over the festive period. One ad sees the family use a range of Google Nest products for a more ‘connected Christmas’ and the other sees Jake equip his home cinema with a brand new LG OLED TV so everyone can sit down and watch Christmas movies in style.

In addition, Currys PC World also debuted another advert in time for English lockdown, highlighting its range of adapted online services as physical stores are temporarily closed nationwide. Created in just under 48 hours so it could be broadcast in time for the start of lockdown, the retailer’s ShopLive and Order & Collect services take centre stage in the ad, reassuring customers they can receive face-to-face advice from tech experts online and order and collect products from stores. ShopLive is the recently launched service from Currys PC World which connects customers to a video chat with one of its tech experts, helping customers work out the right tech option for them.     

In the run up to Christmas, Currys PC World will also run a collection of dedicated spot ads highlighting amazing exclusive deals across its full range of products. 

Currys PC World’s new peak season campaign follows a refresh of its brand identity earlier this year, which includes a new bright and optimistic visual identity for both in-store and online shopping, as well as a renewed focus on its range of amazing tech and amazing tech experts to help customers make decisions.