Cricket Wireless is your friend in new campaign

Cricket Wireless just stepped up its game and launched a new campaign that shows us there much more beneath the surface. 

Created by San Francisco based agency ARGONAUT, Why Cricket highlights the reasons why Cricket stands out from its competitors and why these reasons matter.

Following a complete overhaul of the brand, the campaign is designed to put the focus back on customers – what they want, need and expect. Cricket is here to show that they’re not just friendly, they are your friend. In an effort to demonstrate the qualities of friendship you’ll only get at Cricket, the work incorporates four key themes.

Life is better with a friend by your side, by having the nation’s largest network, Cricket tries to be there when & where their customers need them.

A friend trusts you and is always straightforward. Cricket customers deserve an easy experience with no credit checks.

Friends should be honest and upfront. Cricket gets that, which is why they don’t have any hidden fees. 

And, finally, a true friend doesn’t hold you back. And Cricket doesn’t either. They have no annual contracts – they want customers to stay because they choose to, not because they must.