​ Credit Agricole and LaFourmi celebrate French football

It’s time for France to be reunited once more in celebration of football. 

Credit Agricole, partner to the French Team, as well as a being a keen supporter of amateur football, tasked the ad agency La Fourmi to create a concept to reunite all fans, as well as to highlight their unfailing support of the France team in the lead up to Euro 2020. 

The film brings together those two worlds in football because without amateur clubs, there are no professional clubs. Amateur clubs are the cornerstone of our French team, the story behind every champion. In this period when amateur sport is weakened, the childhood clubs of the French team players are raising their voices to show their support for "les Bleus" for this crucial and long-awaited new competition. 

The film therefore takes the form of the announcement of the French team list by headcoach Didier Deschamps, revisited by our amateur kids. Girls and boys of all ages who have either rubbed shoulders with or inspired our champions. As is obvious, the names are announced one after the other and the list travels from amateur club to amateur club to end on a unifying message from "les Bleus" to the attention of all their supporters.