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Multi-disciplinary production company Creators Inc. has enlisted Heather Firminger as Head of Sales for its commercials division.

Firminger will work alongside Managing Directors Chris Barrett and Verity White to represent and manage Creators Inc. & RESET’s roster of directing talent, which includes Benito Montorio, Tony Barry, Colin Tilley, Guy Ritchie, David Fincher, and Joe Kosinski.

Firminger joins Creators Inc. after nine years at production company FRIEND where she was an integral part of growing the company and breaking new talent, including Ian Pons Jewell and Zhang + Knight. 

“I’m thrilled to join Creators Inc,"says Firminger. "Its forward-thinking vision provides a fertile eco system for directors to move organically between commercials and long form. As well as TVCs I’m excited to collaborate with agencies and brands who wish to provide more solutions beyond traditional advertising. It goes without saying that the Creators Inc. roster is brimming with superb filmmakers. That, along with its new alliance with RESET, all adds up to a formidable group of talent to be working with."

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