Corona Familiar And Corona Extra Celebrate Friendship In New Campaigns From The Community

Cross-cultural creative agency the community has launched new campaigns for Corona brands “Corona Familiar” and “Corona Extra” that celebrates those extraordinary friends that become indistinguishable from family.

Consisting of two TV spots running nationally across the U.S., the Corona Familiar campaign highlights how sharing a Familiar goes beyond simply sharing a beer with a friend.  The spots directed by Nico Kasakoff, “Friends that Are Family” and “It’s Familiar,” follow a group of friends as they experience various life moments, ranging from the ordinary to the extraordinary, over a twelve-ounce six-pack of Familiars.  Through the depth of their friendship, activities like attending a party, running a race, and getting a new pool become collective ones.  In friendships where “what happens to you happens to all,” happiness, sorrow – and a Familiar beer – become shared.

The Corona Extra campaign expounds on this theme of friendship with two English- and Spanish-language spots directed by Albert Uria, “Make the Most” (ENG/SPAN) and “Share What Matters” (ENG/SPAN).  In the spots, the phrase “Saber Vivir” (“Know How to Live”) is used consistently, as it defines Corona’s way of living – always looking for that something “Extra” that could turn a minute situation into a great moment.  These new spots highlight the importance of celebrating not only the big nights out, but also those small moments spent with friends over a Corona.