Conor Byrne directs Charles Barkley in new spots for FanDuel
Just in time for the NBA playoff season, FanDuel is promoting its Cash Out now option.
The latest campaign from Wieden+Kennedy New York features NBA legend and sports television analyst, Charles Barkley and SNL comedian, Chris Redd.
The campaign shows Chuck watching the games, feeling good about his bet and then the TV announcer indicates a change in momentum. Then cue the voice inside Chuck’s head, AKA Chris Redd, telling Chuck to quit while he’s ahead and walk away with a W.
In addition to the film, Wieden also created a “A Voice Inside Chuck’s Head Magic 8-Ball” featuring some of his best “Chuck-isms” like “THAT’S TURRRIBLE,” YOU’RE A KNUCKLEHEAD” and “HELL NO”. This one-of-kind bobblehead will be featured live on the Inside the NBA telecast where the TNT crew will use these to weigh in on existing bets. FanDuel is even auctioning off a couple of bobbleheads to the public and all proceeds will go towards the Responsible Gambling Council.