Coke Studio gets creative collaborations
suite of music videos directed by Dan Massie at ELS.
In 2022 ELS and director Dan Massie won the pitch to create the look and feel of performances for the Coke Studio global platform.
This led to some unforgettable performances and unique takes on Queen’s trademark track A Kind of Magic. In 2023, Electric Light Studios were once again given the opportunity to work with Coke and Universal Music to create some compelling and creative collaborations from across the globe.
Coke are championing and supporting new music and cultural collaboration with a huge diversity of artists and the Coke Studio platform continues to grow.
ELS produced videos have already amassed 30 million views since their launch in June. Shot on location by director Dan Massie across the globe, each video captures the spirit of each individual collaboration.