Cointreau changes everything... except its liqueur
Cointreau is back with its new agency TBWA\Paris and a new campaign.
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To mark the rejuvenation and upgrade of its iconic bottle, the most important in 140 years, and to support this new slogan, Cointreau has released a new brand film directed by Brian Beletic.
The scenario develops around a mysterious Cointreau man, as he is all dressed in orange, who suspends time at a party. This main character is played by French dancer and choreographer Kevin Bago. Slipping gracefully between the magically frozen guests, he makes his way to the host just in time to replace a recently emptied bottle of Cointreau. Thanks to his intervention, and a few other small and mischievous changes he makes, the evening can resume its course and be even better than when it started.
Credits
powered by
- Agency TBWA/Paris
- Production Company PH Excuse My French
- Director Brian Beletic
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Credits
powered by
- Agency TBWA/Paris
- Production Company PH Excuse My French
- Director Brian Beletic
- Production/Post Production/Music/Sound ELSE (In-House at TBWA France)
- Post Production Digital District/Paris
- Producer Jerome Rucki
- HP Maxime Boiron
- Producer Lorraine Poincignon
- Post Producer Elise Gamboa
- Post Producer Francois Schmidt
- Editor Walter Mauriot
- Head of Music & Sound Olivier Lefebvre
- Sound Director Fanny Mithois
- Music Artist Director Ferdinand Huet
- Sound Engineer Matthieu Seignez
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Creative Director Benjamin Marchal
- Creative Director Faustin Claverie
Credits
powered by
- Agency TBWA/Paris
- Production Company PH Excuse My French
- Director Brian Beletic
- Production/Post Production/Music/Sound ELSE (In-House at TBWA France)
- Post Production Digital District/Paris
- Producer Jerome Rucki
- HP Maxime Boiron
- Producer Lorraine Poincignon
- Post Producer Elise Gamboa
- Post Producer Francois Schmidt
- Editor Walter Mauriot
- Head of Music & Sound Olivier Lefebvre
- Sound Director Fanny Mithois
- Music Artist Director Ferdinand Huet
- Sound Engineer Matthieu Seignez
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Creative Director Benjamin Marchal
- Creative Director Faustin Claverie
For countries with different legislation, none other than Alfred Cointreau, a
spirits enthusiast and member of the sixth generation of the Cointreau family,
will lend his image to the brand. In a series of prints and videos, he invites
cocktail lovers to discover how to make two classic cocktails at home, with
our orange liqueur at the heart of the recipe: the original Margarita and the
legendary Cosmopolitan.
Finally, a series of still lifes was created to illustrate 6 essential
cocktails to be made with Cointreau: the different ingredients were hand-
painted to recreate the Cointreau orange square in negative. An original way
to invite the curious to discover, on the brand's website, more than 500 other
cocktails to make.
Produced by TBWA Paris, all of these campaign elements will be broadcast on TV, shown on billboards, in the press and in points of sale throughout the world: in Europe and Asia this autumn and then in America next spring.
Produced by TBWA Paris, all of these campaign elements will be broadcast on TV, shown on billboards, in the press and in points of sale throughout the world: in Europe and Asia this autumn and then in America next spring.
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