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Click 3X announced today the addition of Brad Edelstein as Executive Producer, Business Development for Click 3X’s interactive arm, ClickFire Media. Edelstein will be charged with driving digital business development and will play a key role in setting the direction of ClickFire Media’s digital work.

Click 3X is pleased to welcome Edelstein back to the team, as he previously worked with the company in the sales and business development department. Since then he’s watched Click 3X grow from a small group to more than 80 diverse and talented creatives, directors, artists and technologists, bringing their all-encompassing skills to Click 3X’s various divisions.

“Brad is the perfect person to help integrate our live action and design talent into our digital offering. We already have a fantastic roster of talent but need to utilize them through the prism of digital engagements, whether that be mobile apps, interactive experiences or digital ads,” said Peter Corbett, President and Partner at Click 3X. “With new opportunities in the digital space, we’ll be taking full advantage of our in house resources and end-to-end capabilities.”

Edelstein re-joins Click 3X from Stinkdigital where he served as Director of Business Development for the U.S, focusing on interactive. Prior to that, Edelstein worked at East Pleasant Pictures as their Executive Producer. Earlier in his career he worked at an integrated production company called Mohawk Digital, formally known as InTheMo Interactive, a social startup that worked with advertising agencies and brands.

“Click 3X is one of the very few companies today that excels so well in the integrated space. I think this is mainly due to their ability to produce every piece of a campaign, regardless of it being broadcast or digital, without having to rely on, or tap into third parties. This makes for a cohesive, seamless and air tight production and client experience,” said Edelstein. “I’m eager to work closely with the ClickFire Media team again and collectively produce some fun projects.”

ClickFire Media’s recent projects include an interactive experience for Skippy Peanut Butter; a digital campaign for Wendy’s; and the creation of SMASHION!, a mobile app for fashion network, VFILES, for which ClickFire Media did all of the development and design for the cross-platform game. 

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