Chipotle champions real ingredients for real athletes
The fast food chain teams up with U.S. Women’s National Soccer Team stars to launch a new campaign showcasing its bowls as the constant ingredient in the player's success.
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Chipotle Mexican Grill, an official partner of U.S. Soccer, has launched its new 'Constant Ingredient' spot, created by Venables Bell & Partners and directed by Colin Tilley through London Alley.
The spot includes an inspirational, behind-the-scenes spot featuring USWNT player Sophia Smith, who explains how her favourite chipotle bowl fuels her training.
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company London Alley
- Director Colin Tilley
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Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company London Alley
- Director Colin Tilley
- Executive Producer Dennis McKinley
- Senior Integrated Producer Samantha Tarde
- Chief Creative Officer Will McGinness
- Creative Director James Duffy
- Creative Director Greg Coffin
- Senior Art Director Diego Zelaya
- Senior Copywriter Michael Ng
- Executive Producer Matthew Kauth
- Line Producer Lisa Arianna
- DP Brendan Uegama
- Talent Sophia Smith / (Talent)
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company London Alley
- Director Colin Tilley
- Executive Producer Dennis McKinley
- Senior Integrated Producer Samantha Tarde
- Chief Creative Officer Will McGinness
- Creative Director James Duffy
- Creative Director Greg Coffin
- Senior Art Director Diego Zelaya
- Senior Copywriter Michael Ng
- Executive Producer Matthew Kauth
- Line Producer Lisa Arianna
- DP Brendan Uegama
- Talent Sophia Smith / (Talent)
This campaign distills an athlete's life story down to its most important ingredients, the ones that have fuelled them forward and been integral to their journeys. And in telling that story, illustrate how Chipotle has always been a real and constant ingredient throughout their professional journey.
The newest Constant Ingredient spot features soccer superstar Sophia Smith and highlights how Chipotle's real food has fuelled her through the highlights, setbacks, and comebacks of her incredible career.
The team collaborated with renowned music director Colin Tilley and drone pilot Alex Vanover to create this high-energy spot featuring Sophia charging down the pitch, dribbling, juking, and scoring. All set to her internal monologue listing off the key ingredients that have brought her to this moment and soccer's biggest world stage.
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