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Chipotle Mexican Grill, an official partner of U.S. Soccer, has launched its new 'Constant Ingredient' spot, created by Venables Bell & Partners and directed by Colin Tilley through London Alley.

The spot includes an inspirational, behind-the-scenes spot featuring USWNT player Sophia Smith, who explains how her favourite chipotle bowl fuels her training. 

Chipotle – Constant Ingredient - Sophia Smith

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This campaign distills an athlete's life story down to its most important ingredients, the ones that have fuelled them forward and been integral to their journeys. And in telling that story, illustrate how Chipotle has always been a real and constant ingredient throughout their professional journey.

The newest Constant Ingredient spot features soccer superstar Sophia Smith and highlights how Chipotle's real food has fuelled her through the highlights, setbacks, and comebacks of her incredible career.

The team collaborated with renowned music director Colin Tilley and drone pilot Alex Vanover to create this high-energy spot featuring Sophia charging down the pitch, dribbling, juking, and scoring. All set to her internal monologue listing off the key ingredients that have brought her to this moment and soccer's biggest world stage. 

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