Chick-fil-A inspire people to share the gift of hope

“2020 has been a tough year for a lot of people and has brought challenges and heartaches we never could have anticipated,” said Ashley Callahan, Chick-fil-A senior marketing director.

"But it’s also been a year where many have shined brightly, extending acts of kindness and generosity—many of which we’ve experienced firsthand through the actions of our guests, Team Members and others throughout our communities. Those little acts of kindness give us all hope and are the inspiration for this year’s holiday film and digital experience. We hope those who see the film will be inspired to send simple messages of gratitude and care to friends and family this holiday and spark hope within their own neighborhoods and communities.”

To help encourage these moments, Chick-fil-A is inviting people to send a digital note with a custom message of hope, gratitude and kindness to friends and family through chick-fil-a.com/sparkhope.

There is no cost, and messages will be sent through text or email. When messages are submitted through the website, an interactive “spark” feature will light the distance traveled from sender to receiver’s location. Each message will illuminate the map, representing the hope shared throughout this holiday and Christmas season.