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Chick-fil-A launches the return of its annual holiday campaign with a new animated short film directed by Marie Hyon at Psyop, to celebrate and encourage viewers with an uplifting message of hope.

In the film, created by McCann New York, the main character of Chick-fil-A’s 2019 animated holiday film, Sam, returns to help restore the missing spark in her town. With a little help from a new friend, she discovers she can be a source of hope and inspiration and light the way for her community. 

The driving message of the animated film and campaign is that we can all make a difference in the lives of those around us by offering encouragement to each other. The new two-minute film launched digitally on November 17 online and on Thanksgiving Day on NBC.

Chick-fil-A – The Spark

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“2020 has been a tough year for a lot of people and has brought challenges and heartaches we never could have anticipated,” said Ashley Callahan, Chick-fil-A senior marketing director.

"But it’s also been a year where many have shined brightly, extending acts of kindness and generosity—many of which we’ve experienced firsthand through the actions of our guests, Team Members and others throughout our communities. Those little acts of kindness give us all hope and are the inspiration for this year’s holiday film and digital experience. We hope those who see the film will be inspired to send simple messages of gratitude and care to friends and family this holiday and spark hope within their own neighborhoods and communities.”

To help encourage these moments, Chick-fil-A is inviting people to send a digital note with a custom message of hope, gratitude and kindness to friends and family through chick-fil-a.com/sparkhope.

There is no cost, and messages will be sent through text or email. When messages are submitted through the website, an interactive “spark” feature will light the distance traveled from sender to receiver’s location. Each message will illuminate the map, representing the hope shared throughout this holiday and Christmas season.

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