CFB on ESPN reaches new heights
Celebrating the new 12 team playoff, Arts & Letters Creative Co., developed with their partners at ESPN for College Football on ESPN.
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As we head into the 2024 college football season, with an expanded College Football Playoff, The Greatest Story Ever Played platform from College Football on ESPN continues with a new campaign titled, There’s Never Been A Season Like This.
The upcoming season promises to be one of the most entertaining stretches of college football in history, and this campaign serves as the trailer for all that’s to come.
ESPN is ushering football fans into a new and brighter era of The Greatest Story Ever Played: The age of the Expanded Playoff. Now more than ever, There’s Never Been A Season Like This rings out as the truth of the moment for college football fans, schools, and teams, everywhere. And there’s no better network that is set up to bring fans into this new time in CFB history than ESPN.
The campaign perfectly captures the drama and excitement that fans are about to experience while watching this year’s historical CFB season unfold. Check out the key images here and the spot here that’s leaving fans on the edge of their seats!
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company In-House at Agency
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company In-House at Agency
- Editing XYZ (In-House at Arts & Letters/Richmond)
- Color/Finishing/VFX Blacksmith VFX/New York
- Executive Post Producer Nicole Saccardi
- Color Producer Adam Vevang
- VFX Supervisor Robert Bruce
- Sound Design/Audio Post Sonic Union
- Sound Producer Gina Petrarca
- Sound Designer/Audio Mixer Julienne Guffain
- Founder/Executive Creative Director Charles Hodges
- Executive Creative Director Molly Jamison
- Creative Director Andrew Kong
- Creative Director Chris Kim
- Creative Director Scott Hayes
- Creative Andrew Chin
- Executive Producer Calleen Colburn
- Executive Post Producer Whitney Green
- Senior Producer Andrea Rodriguez
- Producer London Scalise
- Post Producer Rob Rosko
- Editor Shannon Lowe
- Music Supervisor Cam DiNunzio
- Colorist Adam Scott / (Colorist)
- Animator Mike Emerson
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company In-House at Agency
- Editing XYZ (In-House at Arts & Letters/Richmond)
- Color/Finishing/VFX Blacksmith VFX/New York
- Executive Post Producer Nicole Saccardi
- Color Producer Adam Vevang
- VFX Supervisor Robert Bruce
- Sound Design/Audio Post Sonic Union
- Sound Producer Gina Petrarca
- Sound Designer/Audio Mixer Julienne Guffain
- Founder/Executive Creative Director Charles Hodges
- Executive Creative Director Molly Jamison
- Creative Director Andrew Kong
- Creative Director Chris Kim
- Creative Director Scott Hayes
- Creative Andrew Chin
- Executive Producer Calleen Colburn
- Executive Post Producer Whitney Green
- Senior Producer Andrea Rodriguez
- Producer London Scalise
- Post Producer Rob Rosko
- Editor Shannon Lowe
- Music Supervisor Cam DiNunzio
- Colorist Adam Scott / (Colorist)
- Animator Mike Emerson
“There’s never been a season like this couldn’t be truer. The challenge was to create something that lived up to this generational moment. Something that captured the next level of hopes and dreams that will come with more teams having a chance to win one of sports biggest and most iconic championships,” said Scott Hayes, Creative at Arts & Letters Creative Co.
“There’s never been a season like this. We will see more teams and more hope for fans because of the expanded playoff," said Curtis Friends, Vice President of Sports Marketing at ESPN. "We had to dig deep to find the right music track to embrace the excitement and this new type of controlled chaos that is College Football."
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