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FRANCE: Olivier Bienaimé & Hervé Bienaimé, Co-founders and Creative Directors, 84.Paris

Hennessy, The Seven Worlds 

Quite simply the most ambitious film released by a French agency, DDB Paris, in a long time. An epic director Sir Ridley Scott, simple storytelling, and incredible art direction. This will have a good chance of picking up some statues in Film Craft or Film, if it’s entered.

Carrefour, Act for Food

A global awareness operation by Publicis for a French mass-market giant. Covered by all the media, this case goes beyond advertising: it’s a real commitment and a strong political act on the advertiser’s part. The hardest part for Carrefour now is not to win Lions, but to keep its promises. 

Hennessy – The Seven Worlds

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Disneyland Paris, The Little Duck

A simple idea, a touching story, superb craft from BETC. This is one of those emotional and touching films that we watch to the very end, and makes us smile. The international competition will be tough but a little sweetness, magic and emotion always does the most good. And that deserves to be rewarded.

McDonald’s, McDelivery - Rain 

TBWA\Paris has created an “old-fashioned” print campaign, like the ones that made us want to do this job, which blends [tagline] and visuals perfectly. And a great photographer, Roberto Badin, with whom we’ve been lucky enough to work. Bronze, maybe, at least?

Sécurité Routière, La Route de Ma Vie

We’d like this campaign by DDB Paris to win something. The insight is so precise and the execution clear, simple, and touching. One of our favourites, despite being a subject that’s difficult to tackle.

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Above, left to right: The Seven Worlds, Act for Food, The Little Duck, McDelivery, La Route de Ma Vie

GERMANY: Till Diestel, Chief Creative Officer, BBDO Germany

Peta, Eye To Eye

Pushing the boundary of technology and immersion for a more than timely subject. This haunting personal experience offers a new perspective.

Sea-Watch, LIFEBOAT – The Experiment
Haunting is also the key emotion in this experiment. With the media forgetting that there is still so much tragedy happening on a daily basis, an experience trying to demonstrate a [refugee’s]journey gives everyone an immersion they will never forget.

Sea-Watch – The Experiment

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Deutschen Bahn, Save Your Flight

A very clever campaign using technology in a surprising way. It’s such a simple fact, Germany is more amazing that you think – and only a train ride away.

Rimowa, Never Still

This campaign is beautifully shot. The cinematography is top class. Definitely a good contender for craft this year.

Smart, Perfect Fit

Clearly a perfect fit for the brand Smart. It jumps on an internet phenomenon and applies it perfectly to the product.

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Above, left to right: Eye to Eye, Lifeboat - The Experiment, Save your Flight, Never Still, Perfect Fit
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