Cannes Predictions: France & Germany
We speak to Olivier Bienaimé, Hervé Bienaimé and Till Diestel about the major Lion contenders from their territories.
FRANCE: Olivier Bienaimé & Hervé Bienaimé, Co-founders and Creative Directors, 84.Paris
Hennessy, The Seven Worlds
Quite simply the most ambitious film released by a French agency, DDB Paris, in a long time. An epic director Sir Ridley Scott, simple storytelling, and incredible art direction. This will have a good chance of picking up some statues in Film Craft or Film, if it’s entered.
Carrefour, Act for Food
A global awareness operation by Publicis for a French mass-market giant. Covered by all the media, this case goes beyond advertising: it’s a real commitment and a strong political act on the advertiser’s part. The hardest part for Carrefour now is not to win Lions, but to keep its promises.
Credits
powered by- Agency DDB/Paris
- Production Company RSA Films
- Director Ridley Scott
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency DDB/Paris
- Production Company RSA Films
- Director Ridley Scott
- Creative Director Pierre Mathonat
- Creative Director Alexis Benbehe
- Executive Creative Director Alexander Kalchev
- Producer Quentin Moenne Loccoz
- Production Co. Soixante Quinze
- Post Production MPC/Paris
- Post Production MPC/Paris
- Music The
- Sound Design Grand Central Recording Studios
- Executive Producer Debbie Garvey
- Producer Annabelle Fournier
- Producer Lida Ordnungova
- Production Designer Marc Homes
- DP Dariusz Wolski
- Editor Jim Weedon | (Editor)
- Colourist Stephen Nakamura
- Creative Director Ryan Jefferson Hays
- Post Producer Tomek Zietkiewicz
- 3D Supervisor Boyo Frederix
- Head of VFX Selcuk Ergen
- Head of CG Carsten Keller
- 2D Supervisor Rod Norman
- Composer Daniel Pemberton
- Music Jerome Alquier
- Sound Designer Oliver Tarney
- Sound Designer Raja Sehgal
Credits
powered by- Agency DDB/Paris
- Production Company RSA Films
- Director Ridley Scott
- Creative Director Pierre Mathonat
- Creative Director Alexis Benbehe
- Executive Creative Director Alexander Kalchev
- Producer Quentin Moenne Loccoz
- Production Co. Soixante Quinze
- Post Production MPC/Paris
- Post Production MPC/Paris
- Music The
- Sound Design Grand Central Recording Studios
- Executive Producer Debbie Garvey
- Producer Annabelle Fournier
- Producer Lida Ordnungova
- Production Designer Marc Homes
- DP Dariusz Wolski
- Editor Jim Weedon | (Editor)
- Colourist Stephen Nakamura
- Creative Director Ryan Jefferson Hays
- Post Producer Tomek Zietkiewicz
- 3D Supervisor Boyo Frederix
- Head of VFX Selcuk Ergen
- Head of CG Carsten Keller
- 2D Supervisor Rod Norman
- Composer Daniel Pemberton
- Music Jerome Alquier
- Sound Designer Oliver Tarney
- Sound Designer Raja Sehgal
Disneyland Paris, The Little Duck
A simple idea, a touching story, superb craft from BETC. This is one of those emotional and touching films that we watch to the very end, and makes us smile. The international competition will be tough but a little sweetness, magic and emotion always does the most good. And that deserves to be rewarded.
McDonald’s, McDelivery - Rain
TBWA\Paris has created an “old-fashioned” print campaign, like the ones that made us want to do this job, which blends [tagline] and visuals perfectly. And a great photographer, Roberto Badin, with whom we’ve been lucky enough to work. Bronze, maybe, at least?
Sécurité Routière, La Route de Ma Vie
We’d like this campaign by DDB Paris to win something. The insight is so precise and the execution clear, simple, and touching. One of our favourites, despite being a subject that’s difficult to tackle.
Above, left to right: The Seven Worlds, Act for Food, The Little Duck, McDelivery, La Route de Ma Vie
GERMANY: Till Diestel, Chief Creative Officer, BBDO Germany
Peta, Eye To Eye
Pushing the boundary of technology and immersion for a more than timely subject. This haunting personal experience offers a new perspective.
Sea-Watch, LIFEBOAT – The Experiment
Haunting is also the key emotion in this experiment. With the media forgetting that there is still so much tragedy happening on a daily basis, an experience trying to demonstrate a [refugee’s]journey gives everyone an immersion they will never forget.
Credits
powered by- Agency Serviceplan Group/Hamburg
- Production Company Markenfilm GmbH & Co. KG
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Serviceplan Group/Hamburg
- Production Company Markenfilm GmbH & Co. KG
- Post Production NHB Studios
- Chief Creative Officer Alexander Schill
- Creative Director Michael Wilk
- Editing Dennis Fritz
- Creative Managing Director Markus Maczey
Credits
powered by- Agency Serviceplan Group/Hamburg
- Production Company Markenfilm GmbH & Co. KG
- Post Production NHB Studios
- Chief Creative Officer Alexander Schill
- Creative Director Michael Wilk
- Editing Dennis Fritz
- Creative Managing Director Markus Maczey
Deutschen Bahn, Save Your Flight
A very clever campaign using technology in a surprising way. It’s such a simple fact, Germany is more amazing that you think – and only a train ride away.
Rimowa, Never Still
This campaign is beautifully shot. The cinematography is top class. Definitely a good contender for craft this year.
Smart, Perfect Fit
Clearly a perfect fit for the brand Smart. It jumps on an internet phenomenon and applies it perfectly to the product.