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Cannes Lions has launched a new Home of Creativity: LIONS.

The creation of the new LIONS masterbrand aims to drive progress through creativity by supporting the global community on every step of their creative journeys.

As part of the launch Cannes Lions wanted to celebrate those who choose creativity and take the harder path to achieve something exceptional.

Cannes Lions have partnered with five creative legends from all corners of the world to create a brand film that celebrates creativity that drives progress: 

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