Cannes Lions: Film and Titanium winners
The New York Times' The Truth Is Worth It and Burger King's Whopper Detour scoop Grands Prix on the final day of the festival.
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FILM
In a competitive year which attracted a record-breaking number of entries - close to 3,000 - the Grand Prix winner in the Film category was something of a surprise.
Nike's Dream Crazy, Libresse's Viva La Vulva and John Lewis' The Boy And The Piano had all been tipped for top honours, and picked up a gold Lion apiece, but they were ultimately pipped to the Grand Prix by The New York Times' five-spot campaign The Truth Is Worth It, which Margaret Johnson, jury president and CCO of Goodby Silverstein & Partners, called "the best example of the idea and the execution coming together perfectly."
The New York Times – The Truth is Worth It: Resolve
The New York Times – The Truth Is Worth It: Rigor
The New York Times – The Truth Is Worth It: Fearlessness
The New York Times – The Truth is Worth It: Perseverance
New York Times – The Truth Is Worth It: Witnessing
Elaborating on the jury's decision, Johnson praised the "simple but powerful" use of typography, which "played an active role in the storytelling" and became almost like another character. "There's an honesty and a simplicity to it - it's the naked truth, and that's the power of it," she concluded.
Other gold Lions were awarded to Apple's Behind The Mac - Make Something Wonderful; Old Spice The Endless Ad; Apple The Underdogs; Apple Caught On Camera; March For Our Lives Generation Lockdown and Burger King's BK Bot.
For the full list of winners, visit the Cannes Lions site.
To read an interview with tornado-taming jury president Margaret Johnson, click here.
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TITANIUM
As the festival's only horizontal category, every year requires the jury to revisit and refine the Titanium criteria, and 2019 was no different. Jury president and worldwide CCO, BBDO, David Lubars went back to Dan Wieden's original charter for guidance, with the ultimate question being: "Where are we going as an industry?"
Praised for "ticking all the boxes", the decision to award the top prize to Burger King's Whopper Detour added a second Grand Prix to its awards tally, after it bagged the Direct Grand Prix earlier this week. Unpacking the jury's decision, Lubars praised the "flawless execution" of the "on-brand, fun, human, delightful" campaign, its use of a "future-facing tech hack", and most importantly, the fact it worked in the real world by boosting sales.
Credits
powered by
- Agency FCB/New York
- Production Company O Positive
- Director Jonathan Klein
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Credits
powered by
- Agency FCB/New York
- Production Company O Positive
- Director Jonathan Klein
- Chief Creative Officer Ari Halper
- Group Creative Director Gabriel Schmitt
- Senior Copywriter Laszlo Szloboda
- Associate Creative Director/Art DIrector Alex Sprouse
- Associate Creative Director Akos Papp
- Director of Integrated Production Adam Isidore
- Producer Henna Kathiya
- DP Htat Lin Htut
- Executive Producer Ralph Laucella
- Executive Producer Gina Pagano
- Editor Nick Divers
- Assistant Editor Kenneth Munoz
- Executive Producer Mary Ruth Tomasiewicz
- Executive Producer James Dean Wells
- Producer Joshua Green
- Producer Jason Reda
- Sound Designer Conrad Sanguineti
- Post Producer Margarita Mutuc
Credits
powered by
- Agency FCB/New York
- Production Company O Positive
- Director Jonathan Klein
- Chief Creative Officer Ari Halper
- Group Creative Director Gabriel Schmitt
- Senior Copywriter Laszlo Szloboda
- Associate Creative Director/Art DIrector Alex Sprouse
- Associate Creative Director Akos Papp
- Director of Integrated Production Adam Isidore
- Producer Henna Kathiya
- DP Htat Lin Htut
- Executive Producer Ralph Laucella
- Executive Producer Gina Pagano
- Editor Nick Divers
- Assistant Editor Kenneth Munoz
- Executive Producer Mary Ruth Tomasiewicz
- Executive Producer James Dean Wells
- Producer Joshua Green
- Producer Jason Reda
- Sound Designer Conrad Sanguineti
- Post Producer Margarita Mutuc
Amongst the six Titanium Lions handed out, Nike's Colin Kaepernick-fronted campaign, Dream Crazy, was highlighted as an example of a brand taking a stand they had never taken before and maintaining that stand in the face of opposition, while Libresse Viva La Vulva was chosen for "killing a 3,000-year-old taboo".
Microsoft Changing The Game; Reporters Without Borders The Uncensored Playlist and Gazeta.Pl's The Last Ever Issue made up the remaining winners in the category.
Want to see more? We'll have a full playlist of winners from these and other categories early next week.
OTHER WINNERS
Alongside the winning campaign work, Friday night also saw the announcement of the companies whose work has propelled them to the top of the Cannes creative lists.
This year, picking up Agency of the Year was Wieden+Kennedy Portland, with McCann New York coming in second and Droga5 New York third.
Network of the Year was won by McCann Worldgroup, followed by DDB Worldwide then FCB.
Holding Company of the Year was handed to Omnicom, with Interpublic Group and WPP coming second and third respectively.
This year's Palm d'Or for the most awarded production company through the week went to Park Pictures in the US with the next spots taken by Hungry Man US, Somesuch in the UK, Buck US and, in fifth place, Biscuit US.
A new award for 2019 is Creative Brand of the Year which was presented to Burger King, with Nike and IKEA coming second and third respectively.
At Friday's ceremony, Cannes' honorary awards were also handed out;
Creative Marketer of the Year went to Apple.
The Cannes Lionheart award was presented to Phumzile Mlambo-Ngcuka, the United Nations' Undersecretary General and Executive Director of UN Women.
Goodby Silverstein & Partners' Jeff Goodby and Rich Silverstein were presented with the Lion of St Mark award.
Finally, The Grand Prix for Good, which is chosen by the Titanium Jury and selected from all of the non-profit work that had won gold across the week was given to McCann New York for Generation Lockdown, which was created for March for Our Lives.
