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Burberry Open Spaces 

At first sight this Burberry campaign doesn't look so French. But Open Spaces is indeed a French advert as it was conceived by [French directing team] Megaforce. Will they end up winning their third Grand Prix this year?

Burberry – Open Spaces

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BackMarket Hack Market 

Another gem coming from France that is making rounds outside our borders is this clever Back Market activation. The brand that sells refurbished smartphones hacked a number of Apple Stores via Airdrop. We love the shade directed towards Apple.  

Back Market - Hack Market

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UNESCO Cookie Factory 

This other one stays within the hacking theme. UNESCO managed to make algorithms go crazy by coming up with irrational user profiles.  

UNESCO – Cookie Factory Trailer

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Lacoste The 9th Lane 

The list wouldn't be complete if we didn't mention work that can win big at Cannes that comes from our own agency. The 9th Lane, for Lacoste, is definitely one of them.

Lacoste – 9th Lane

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Distance Outlaw Runners 

And we would also want to conclude with this other contender, from BETC Paris, with Outlaw Runners, for the Distance running store.

Distance - Outlaw Runners

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