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Burger King Switzerland and agency Buzzman takes the floor to present its preservative-free Whopper.

Signed “Real food always tastes better”, the brand imagined an absurd demonstration consisting of timing customers while they eat their Whopper.

The result is surprisingly obvious: on average people eat their Whopper in less than 10 minutes, so why put preservatives in it?

The 360° campaign is running since October 12 on TV (15″ film), social media (40″ film), digital as well as through a national poster campaign.

Burger King – The Whopper

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