Builders Club gets animated for Elite Models

London based creative production company, Builders Club and New York based virtual talent agency, EWG Virtual release a campaign video featuring Jasmine Sanders to celebrate the launch of New York Fashion Week.

EWG Virtual brought Builders Club on board to create an cool, edgy and engaging world where Jasmine Sanders’ virtual avatar struts through on a catwalk. The aim behind the film was to transport viewers into this fantasy version of Sanders’s world. The audience follows her photorealistic avatar dressed in Tommy Hilfiger sportswear through various scenes based around the ideas of urban, architecture, and fantasy. EWG Virtual provided Builders Club with a 3D model of Jasmine Sanders to which the creative production company took and designed environments and animations.

At the beginning of the film we see Sanders walk through a cityscape scene that seems unassuming at first until glitches appear with the birds, car and windows. We then move into a playful fantasy land where various animated objects begin to pop up and change into other objects. We pan over her Tommy Hilfiger sportswear outfit and then she moves onto a space environment, passing massive planets and rocks while moving down a orange golden runway. The final scene is a futuristic catwalk with drones flying around Jasmine as she walks to the end of the metallic room and strikes a pose and a wink before moving off screen.