Bugaboo is designed for the future
ProdCo welcomes director Alex Takács and debuts new spot for Bugaboo.
Director Alex Takács, formerly known as Young Replicant, directs ProdCo's latest commercial, Designed For the Future for Bugaboo.
ProdCo welcomes Takács to their roster, representing him across the US, UK, and Amsterdam markets.
Known for his groundbreaking work in music videos, Alex is poised to bring his creative genius to the world of advertising.
The Designed For the Future campaign is crafted to inspire and empower parents-to-be, encouraging them to embrace the future with confidence and excitement. The new spot speaks to those who are not yet pregnant but anticipate starting a family in the coming years.
These are future parents who prioritise authenticity, striving to be the best they can be in their own unique way.
Credits
View on- Agency Client Direct
- Production Company ProdCo
- Director Alex Takacs
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Client Direct
- Production Company ProdCo
- Director Alex Takacs
- Editorial The Den Editorial
- VFX Electric Theatre Collective/USA
- Colorist Luke Morrison
- Production Service Indochina Productions
- Brand
- Head of Creative Colinda Bijsterveld
- Art Director James Holdsworth
- HP Joeri Breebaart
- Executive Producer Jon Adams / (Producer)
- Producer Tom Birmingham
- Production Manager Natalie Uglow
- DP Oliver Millar
- Editor Tobias Suhm
- Editor Dan de Winter
- Producer Kortney Rubottom
- Creative Director Iain Murray
- Creative Director Ed Shires
- 2D VFX Supervisor Scott Ryan
- CG VFX Supervisor Matteo La Motta
- Executive Producer Antonia Vlasto
- Producer Emma Hughes
- Sound Designer & Mix Johannes Dekko
- Sound Designer & Mix Gregory Caron
- Executive Producer Nicholas Simon
- Executive Producer john Buche
Explore full credits, grab hi-res stills and more on shots Vault

Credits
powered by- Agency Client Direct
- Production Company ProdCo
- Director Alex Takacs
- Editorial The Den Editorial
- VFX Electric Theatre Collective/USA
- Colorist Luke Morrison
- Production Service Indochina Productions
- Brand
- Head of Creative Colinda Bijsterveld
- Art Director James Holdsworth
- HP Joeri Breebaart
- Executive Producer Jon Adams / (Producer)
- Producer Tom Birmingham
- Production Manager Natalie Uglow
- DP Oliver Millar
- Editor Tobias Suhm
- Editor Dan de Winter
- Producer Kortney Rubottom
- Creative Director Iain Murray
- Creative Director Ed Shires
- 2D VFX Supervisor Scott Ryan
- CG VFX Supervisor Matteo La Motta
- Executive Producer Antonia Vlasto
- Producer Emma Hughes
- Sound Designer & Mix Johannes Dekko
- Sound Designer & Mix Gregory Caron
- Executive Producer Nicholas Simon
- Executive Producer john Buche