Budweiser launches playable vinyl beer coasters to support emerging rap talents
Collectibles created by Wieden+Kennedy São Paulo showcase the power of artists such as Aori, Kamau, Stefanie, Estudante, Monna Brutal & MCharles, Negra Rê, Akira and Zudizilla; items will be distributed at some of Brazil's most popular bars.
)
Rap battles across Brazil have become a symbol of urban dynamism and creative expression. Streets, alleys and subway stations have become stages for talents of all styles and generations.
As a supporter of underground culture, Budweiser reaffirms its role in music and promotes the rap scene by increasing the visibility of emerging artists through an item traditionally associated with bars: beer coasters.
With the tagline “The stage is yours to take,” Bud is turning the cardboard disks into a medium and introducing a limited edition of collectible, “playable” beer coasters, which are made of vinyl. The project was created in partnership with global creative agency Wieden+Kennedy São Paulo and New York offices. In addition to physically supporting a Bud, the item also works as a booster for nine MCs from the rap scene: Aori, Kamau, Stefanie, Estudante, Monna Brutal & MCharles, Negra Rê, Akira and Zudizilla.
Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Cesar Brandao (Drvnk)
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Cesar Brandao (Drvnk)
- Global Chief Creative Officer Karl Lieberman
- CCO Felipe Ribeiro
- Creative Director Rafael Melo
- Associate Creative Director Alexandre Giampaoli
- Head of Production Sao Paulo Patricia Gaglioni
- Head of Production New York Nick Setounski
- Executive Producer Dave Lambert
- Producer Leticia Hernandez
- Producer Mariana Golpian
Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Director Cesar Brandao (Drvnk)
- Global Chief Creative Officer Karl Lieberman
- CCO Felipe Ribeiro
- Creative Director Rafael Melo
- Associate Creative Director Alexandre Giampaoli
- Head of Production Sao Paulo Patricia Gaglioni
- Head of Production New York Nick Setounski
- Executive Producer Dave Lambert
- Producer Leticia Hernandez
- Producer Mariana Golpian
The vinyl coasters will be distributed in bars in the cities of São Paulo and Curitiba in the next few weeks. They were also offered to concert goers at Lollapalooza in São Paulo a few days ago. The coasters can be played on record players and on Spotify, by scanning the Spotify Codes printed on the vinyl. They were recorded by Bob G at this Vinyl Lab studio.
According to André Mota, a Budweiser executive, the idea was to spark disruption by creating a global stage for local talents. “Budweiser is the beer that supports music and the shared experience it provides to artists and the public. We're turning a trivial item into a powerful spotlight as bright as Brazil’s new generation of rappers. That’s our mission here.”
According to Felipe Ribeiro, Chief Creative Officer at Wieden+Kennedy São Paulo, “Bud coasters are ubiquitous around the world and now they are taking on a new role, with new functionality. We are turning something seemingly insignificant into an important stage for underground artists”.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
