British Gas launches Money Saving Engineers campaign

British Gas has launched a cross-platform campaign championing their Money Saving Engineers. 

The campaign highlights the ways in which the 7,500 UK-wide British Gas engineers, along with the products and services they offer, can help customers save money and manage their household bills.

The campaign also marks the launch of a new, first of its kind free savings calculator. In just a couple of minutes, customers and non-customers alike can answer a few simple questions on their home and energy habits, to receive a clear breakdown of how much money they could be saving and how.

Money Saving Engineers follows on from this winter’s Straight Answers campaign, in which British Gas has helped to answer the nation’s big questions and to provide clarity in what continues to be a very uncertain time in the energy market. Now, with 1 in 2 people continuing to experience anxiety about being able to pay their bills, British Gas highlights how their trusted engineers can help. Whether it’s with energy-efficient products, HomeCare services, or just helpful advice, British Gas engineers continually strive to equip homes for significant long term savings and protect customers against unexpected repairs.

Creatively conceived and executed by The&Partnership, the campaign features real British Gas engineers set in a heavily branded, dynamically animated cyan blue world. By placing real engineers front and centre, the campaign tells a credible story rooted in the company’s everyday operation, working across the UK to not only to keep homes warm and working, but to propel the nation toward a more energy-efficient and cost-efficient future.

Packed with positive energy, the work reflects the confident, solution-based attitude of the brand. Not least embodied by the campaign soundtrack, Mr. Blue Sky by Electric Light Orchestra, injecting some much-needed optimism to help the nation start the year on a positive note.

Andy Freeman, Marketing Director, British Gas says: “Our expert engineers know the nation’s homes like no one else. They have the experience, skills and tech to help save our customers money which, right now, is more important than ever. Putting them at the front and centre of the work, and capturing their positive and proactive attitude, were priorities for us on this campaign.”