British Arrows Announce 2016 Shortlist

These awards celebrate the biggest and best ideas in British commercial film and are to be held on Wednesday 23rd March. Led by this year’s Chairwoman Rosie Arnold, Deputy Executive Creative Director at BBH, the Jury gathered en masse on 8th, 9th and 11th Feb in a private screening room in Soho. After three days of strong debate the British Arrows have released the long-awaited Shortlist.

Commenting on her Jury, Rosie Arnold comments: “It was important to me that not only were the Jury members top of their game and a group of people who entrants would respect, but also that they were a group balanced equally by gender. I wanted to make sure the process this year would allow people from different life experiences to judge the work and ultimately lead to a broader selection of commercials winning the awards. The work really spoke for itself this year, so we were a very harmonious group during the judging days. We’re now all so excited about the upcoming awards show. I think everyone will enjoy the work and most of all we’re looking forward to giving the creators their well-deserved arrows.”

The full shortlist and further information is available at: www.britisharrows.com/awards-2016/shortlist/

BRITISH ARROWS AWARDS 2016 SHORTLIST

TV / ONLINE

ALCOHOLIC DRINKS

Budweiser, Dream Goal, Launch Film
made for Anomaly by Rattling Stick, directed by Daniel Kleinman.

Diageo, Guinness Rugby, Never Alone 60”
made for AMVBBDO by Stink, directed by John Hillcoat.

Diageo, Guinness Rugby, Never Alone Documentary 3’ 53”
made for AMVBBDO by Tubby Brother c/o Stink, directed by Ben & Dan Tubby.

Diageo, Guinness Rugby, The Right Path 60”
made for AMVBBDO by Stink, directed by John Hillcoat.

Diageo, Guinness Rugby, The Right Path Documentary 3’ 40”
made for AMVBBDO by Tubby Brother c/o Stink, directed by Ben & Dan Tubby.

Heineken, John Smith's, Only Ordinary By Name
made for adam&eveDDB by Somesuch, directed by Nick Gordon.

Rekorderlig, Strawberry & Lime Cider, Silver Skaters
made for Saatchi & Saatchi by Biscuit Filmworks, directed by Andreas Nilsson.

BREADS AND CEREALS

Warburtons, Giant Crumpets, The Giant Crumpet Show
made for WCRS by Another Film Company and Soapbox,
directed by Crash Davenport and Declan Lowney.

CANNED, FROZEN, DRIED FOOD AND FOOD RELATED PRODUCTS

Unilever, Marmite, Summer of Love Not Hate
made for adam&eveDDB by Big Active.

Unilever, Pot Noodle, The Ring
made for Lucky Generals by Blink, directed by Nick Ball.

Waitrose, The Warmest Season
made for adam&eveDDB by hla, directed by Simon Ratigan.

CHARITY

Cancer Research UK, Brand Campaign, Cancer Is Happening Right Now 2’ 10”
made for Anomaly by The Garden Productions, directed by Henry Singer.

Cancer Research UK, Cancer Research, The Lump
made for AMVBBDO by Rogue, directed by Sam Cadman.

Cancer Research UK, Cancer Research UK Kids and Teens, Battlescars
made for Dare by Gorgeous, directed by Chris Palmer.

The Prince's Trust, Learn The Hard Way
made for CHI & Partners by Academy Films, directed by Seb Edwards.

COMPUTER HARDWARE AND OFFICE EQUIPMENT

Currys PC World, Spare The Act Laptop 2’ 26”
made for AMVBBDO by O Positive, directed by David Shane.

COMPUTER SOFTWARE, TOYS AND GAMES

Currys PC World, Spare The Act Chromecast
made for AMVBBDO by O Positive, directed by David Shane.

CONFECTIONARY AND SNACKS

Warburtons, Giant Crumpets, The Giant Crumpet Show
made for WCRS by Another Film Company and Soapbox,
directed by Crash Davenport and Declan Lowney.

DAIRY PRODUCTS

Arla, Skyr, The Messenger
made for Wieden+Kennedy by Blink, directed by Dougal Wilson.

Lurpak, Lurpak Spreadable, Freestyle
made for Wieden+Kennedy by MJZ London, directed by Juan Cabral.

DIRECT RESPONSE

Harvey Nichols, Loyalty App, Shoplifters
made for adam&eveDDB by Blink, directed by Layzell Bros.

NSPCC, Astronaut
made for Leo Burnett London by Knucklehead, directed by Chris Hewitt.

FASHION

H&M, Becoming Beckham 6’ 49”
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

Mulberry, The Miracle of Mulberry
made for adam&eveDDB by Outsider, directed by James Rouse.

FINANCIAL

Camelot, The National Lottery, Please Not Them – Katie
made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

HSBC, Commercial Banking, Lift
made for Grey London by Independent Films, directed by Gary Freedman.

John Lewis, Premier Home Insurance, Tiny Dancer
made for adam&eveDDB by Blink, directed by Dougal Wilson.

HOUSEHOLD APPLIANCES, MAINTENANCE AND SERVICES

Currys PC World, Spare The Act Nespresso
made for AMVBBDO by O Positive, directed by David Shane.

Currys PC World, Spare The Act TV
made for AMVBBDO by O Positive, directed by David Shane.

Smart Energy GB, Smart Meters, Darts 2’
made for AMVBBDO by Fat Lemon, directed by Chris Faith.

Weedol, Weedol Pathclear, Weeding Right Now
made for mcgarrybowen by Outsider, directed by Harold Einstein.

HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES

Finish, Dishes
made for Wieden+Kennedy by Riff Raff Films, directed by Megaforce.

Kimberly-Clark, Andrex, The Bathroom Store
made for J. Walter Thompson by Just So, directed by Marcus Liversedge.

Pampers, Wipes, Poo Face
made for Saatchi & Saatchi by Great Guns, directed by Olly Blackburn.

Tena, Tena Men, Control
made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

INTERNATONAL

Loteria de Navidad, Lottery, Night Shift
made for Leo Burnett Madrid by Passion Pictures, directed by Againstallodds.

MEDICINES AND DRUGS

Tena, Tena Men, Control
made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.

NEW ADVERTISER TO TV

Rekorderlig, Strawberry & Lime Cider, Silver Skaters
made for Saatchi & Saatchi by Biscuit Filmworks, directed by Andreas Nilsson.

Smart Energy GB, Smart Meters, Darts 2’
made for AMVBBDO by Fat Lemon, directed by Chris Faith.

NEWSPAPERS, MAGAZINES AND MUSIC

ELLE, #MOREWOMEN, MORE WOMEN
made for Anomaly by RSA, directed by Alyssa Boni and Alex Holder.

Guardian, Guardian Newspapers, Dinner Party
made for BBH by Outsider, directed by James Rouse.

Guardian, Guardian Newspapers, Fun Run
made for BBH by Outsider, directed by James Rouse.

NON ALCOHOLIC BEVERAGES AND WATER

Lucozade, Lucozade Energy, Find Your Flow
made for Grey London by Park Pictures, directed by Nathan Price.

OUT-OF-HOME MOVING ADVERTISING

The Economist, Could You Live Like This
made for AMVBBDO by Fat Lemon and AMV Flare, directed by Chris Faith and Nick Blake.

Women's Aid, Women's Aid Charity, Look At Me
made by WCRS, directed by Ross Neil.

PROMOTIONS

Harvey Nichols, Loyalty App, Shoplifters
made for adam&eveDDB by Blink, directed by Layzell Bros.

Pearl and Dean, Back of the Head
made for Brothers and Sisters by Pulse Films, directed by Ninan Doff.

PUBLIC SERVICE ADVERTISING

Road Safety Authority, The Anatomy of a Split Second
made for Irish International BBDO by Partizan, directed by Martin Stirling.

The Prince's Trust, Learn The Hard Way
made for CHI & Partners by Academy Films, directed by Seb Edwards.

Volvo UK, LifePaint
made for Grey London by Caviar, directed by Andrew Telling.

RETAILER

Currys PC World, Spare The Act Laptop 2’ 26”
made for AMVBBDO by O Positive, directed by David Shane.

Currys PC World, Spare The Act Nespresso
made for AMVBBDO by O Positive, directed by David Shane.

Currys PC World, Spare The Act TV
made for AMVBBDO by O Positive, directed by David Shane.

Harvey Nichols, Loyalty App, Shoplifters
made for adam&eveDDB by Blink, directed by Layzell Bros.

John Lewis, Christmas, The Man on the Moon
made for adam&eveDDB by Somesuch, directed by Kim Gehrig.

Mulberry, The Miracle of Mulberry
made for adam&eveDDB by Outsider, directed by James Rouse.

Sainsbury's, Mog's Christmas Calamity
made for AMVBBDO by Outsider, directed by James Rouse.

TELECOMMUNICATIONS SERVICES (NETWORKS) AND PRODUCTS

Samsung, Galaxy S6, School of Rugby - Power
made for BBH by Rattling Stick, directed by Gabe Turner.

Sky Sports, Time Traveller
made for Brothers and Sisters by Outsider, directed by Scott Lyon.

TELEVISION AND RADIO STATION PROMOTIONS

Channel 4, Rebrand, Detonation
made for 4Creative by Academy Films, directed by Jonathan Glazer.

Channel 4, Rebrand, Shaman
made for 4Creative by Academy Films, directed by Jonathan Glazer.

Sky Sports, Time Traveller
made for Brothers and Sisters by Outsider, directed by Scott Lyon.

TRANSPORT, TRAVEL, LEISURE AND TOURISM

Thomas Cook, Pool Kid
made for Albion by The Sweet Shop Films, directed by Mark Albiston.

Virgin Trains, Be Bound for Glory
made for krow communications by Rattling Stick, directed by Traktor.

VEHICLES AND AUTOMOTIVE PRODUCTS

Audi UK, RS 3, Birth
made for BBH by Mill+, directed by Andrew Proctor.

Honda, CR-V, Endless Road
made for mcgarrybowen by Gorgeous, directed by Chris Palmer.

Honda, HR-V, Stepping
made for mcgarrybowen by Somesuch, directed by Kim Gehrig.

Honda Motor Europe, Honda, Keep Up
made for Wieden+Kennedy by Friend, directed by ManvsMachine.

The AA, We've Seen It All
made for adam&eveDDB by Outsider, directed by Scott Lyon.

Volvo UK, LifePaint
made for Grey London by Caviar, directed by Andrew Telling.

BRANDED CONTENT

H&M, Becoming Beckham 1’ 51”
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.

Parker Dairies, Deliveries Before Dawn
made by Bare Films, directed by Chris Goulder and Ben Stevenson.

Volvo UK, LifePaint
made for Grey London by Caviar, directed by Andrew Telling.

BEST NEW CREATIVE TEAM

Pampers, Wipes, Poo Face
by Ben Mills and Matt Butterfield for Saatchi & Saatchi by Great Guns, directed by Olly Blackburn.

Unilever, Pot Noodle, The Ring
by George Allen and Lizzie Moore for Lucky Generals by Blink, directed by Nick Ball.

BEST 30 SECOND TV COMMERCIAL

Guardian, Guardian Newspapers, Fun Run
made for BBH by Outsider, directed by James Rouse.

Guardian, Guardian Newspapers, Dinner Party
made for BBH by Outsider, directed by James Rouse.

Weedol, Weedol Pathclear, Weeding Right Now
made for mcgarrybowen by Outsider, directed by Harold Einstein.

BEST 30 SECOND TV COMMERCIAL (THE JOHN WEBSTER AWARD)

Currys PC World, Dog
made for AMVBBDO by Independent Films, directed by Gary Freedman.

Cancer Research UK, Brand Campaign, Right Now: Alfie’s Bath
made for Anomaly by The Garden Productions, directed by Henry Singer.

Guardian, Guardian Newspapers, Fun Run
made for BBH by Outsider, directed by James Rouse.

Weedol, Weedol Pathclear, Weeding Right Now
made for mcgarrybowen by Outsider, directed by Harold Einstein.

BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL

Cancer Research UK, Brand Campaign, Cancer Is Happening Right Now 60”
made for Anomaly by The Garden Productions, directed by Henry Singer.

Currys PC World, Spare The Act Laptop 60”
made for AMVBBDO by O Positive, directed by David Shane.