BMF amps up creative team with five new hires
Hot on the heels of new business wins, BMF has bolstered its creative offering by welcoming five new members to the family.
Hot on the heels of new business wins, BMF has bolstered its creative offering by welcoming five new members to the family.
Senior teams Leila Cranswick and David Roberts, Roy Leibowitz and Chris Wilson are joined by multi-disciplinary Creative Kiah Nicholas. The hires come off the back of BMF’s agency of the year awards at B&T and the Effie effective agency of the year title, and round out a fully integrated department of international talent.
“Leila, Dave, Roy, Chris and Kiah have proven track records of creating ideas that shift perceptions, change bahaviour and resonante in culture. They’re not just thinkers, they’re makers, and we’re all over the moon that they’ve chosen BMF,” says Alex Derwin, BMF Executive Creative Director.
Senior team Leila Cranswick and David Roberts come to BMF with a world of experience working across markets in Dubai, Hong Kong and Santiago. Their latest gig was at 303 MullenLowe and prior to that, TBWA. Together they’ve worked across a number of iconic brands such as: Harley-Davidson, Budget Direct, TK Maxx and the Socceroos. Their work has been recognised internationally and they’re known for their #StopTheViolence campaign, which helped tackle domestic violence in Australia. While Leila spent eight years in the photography world, David spent quite some time putting work on his mum’s fridge.
Roy Leibowitz and Chris Wilson join BMF from M&C Saatchi. They are some of the names behind the recently launched ‘Long May We Play‘ brand platform for TAB. They’ve been at Marcel and Innocean and worked across Tiger Beer, Hyundai, Kia, Newscorp, the NRL and Citibank. Their experience with cars, banks, media and sport has gained recognition and will add to the creative portfolio at BMF. While Chris started his career as a designer, Roy owned a bar.
Last but not least, Kiwi rising creative star Kiah Nicholas joins BMF to partner with Emily Field. Kiah has been at Host/Havas and Clemenger NZ. She’s a B&T 30 under 30 Creative winner, AWARD School top ten student and Communications Council ambassador. She’s big on instigating behavioural change: whether it’s helping vulnerable children; combatting drunk driving, speeding and racism; looking at conservation and biosecurity; or tackling smoking. Her #redefinewomen campaign also stamped out sexism from over 22 million Google searches, per year.