Bite Back 2030 says #BorisKeepYourPromise

Director Niall Downing and the campaigns team at Jamie Oliver Ltd have created a reactive campaign film for BiteBack 2030.

With the Queen’s Speech approaching fast the Bite Back 2030 campaign wanted to create a film to grab the attention of Boris Johnson and Downing Street, getting them to deliver on key child health policies. As the government confirms its priorities for the coming year the Bite Back youth campaigners call on Boris Johnson to keep his promise to protect their health and make sure that all young people have access to nutritious food, no matter where they live. 

The spot was edited by Marshall Street Editors.

The campaign site urges us to add our voices and sign the letter to keep up pressure on the government. #BorisKeepYourPromise