Birth introduces Birth LX with new Hermès film
Objects for Interior Life was directed by Christopher Anderson.
Six years after it was founded, Birth, has consolidated its vision and approach as a leading creative production house in Paris & London.
The Birth method has found a particular resonance in the dialogue with luxury and beauty brands by privileging an open, enthusiastic connection between artists, photographers and directors with diverse backgrounds and creative teams in search of new collaborations.
Birth LX is our new department dedicated to luxury and beauty brands and which will be managed by a team of 5 people, with producer Yohan Ungar at the helm.
Yohan Ungar has been Hugo Legrand-Nathan's partner since the beginning of the Birth adventure, first as director and now executive producer. He initiated the opening of the London office, signing renowned collaborations with artists such as David Sims and Christopher Anderson, and has produced films for renowned luxury brands such as Hermes, Armani Beauty, Alexander Wang and Adidas.
To date, the Birth roster is organized around its directors, photographers and multi-media artists whose career paths break with industry standards and change the paradigm of the profession. What unitess this diverse team is a shared sensibility when it comes to their approach to subjects, in an intelligent and artistic manner, and always connected with the issues and values of the moment.
Credits
powered by- Agency Publicis EtNous/Paris
- Production Company Birth
- Director Christopher Anderson
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Credits
powered by- Agency Publicis EtNous/Paris
- Production Company Birth
- Director Christopher Anderson
- Post Production Firm Studio
- Producer Yohan Ungar
- Executive Producer Hugo Legrand-Nathan
- Line Producer Erwan Collas
- DP Daniel Bouquet
- Editor Alice Moine
- Post Producer Morgan Mirza
- Art Director Bastien Malgouyard
- Creative Director Fabien Mouillard
- Producer Helene Gasparini
Credits
powered by- Agency Publicis EtNous/Paris
- Production Company Birth
- Director Christopher Anderson
- Post Production Firm Studio
- Producer Yohan Ungar
- Executive Producer Hugo Legrand-Nathan
- Line Producer Erwan Collas
- DP Daniel Bouquet
- Editor Alice Moine
- Post Producer Morgan Mirza
- Art Director Bastien Malgouyard
- Creative Director Fabien Mouillard
- Producer Helene Gasparini
Hermès – Objects for interior life
To officially launch this luxury department, we created a campaign for Hermès, released internationally on September 29th, with the unique vision of Christopher Anderson.
The subject is sublime: an interior collection, created by some of the leading names in design, is brought to life in a powerful and intoxicating manner.
Christopher, in collaboration with Publicis & Nous Creative Director Fabien Mouillard, took the collection to a new level with this hypnotic film. Here, the objects enchant us, nourish our dreams, and emotions with added soul.
This project, which was shot this past June in some of the most exceptional sites of the French region of Brittany, is a testament to Hermès’s confidence in Birth and the new department’s "made in France" savoir-faire.