Big Sean delivers with Precision

Multi-talented director Onda presents a new music video for Big Sean’s new single, Precision.

Produced by ProdCo and Freenjoy, the video is an artistic journey that mirrors Big Sean's resurgence onto the global stage.

The video sees Big Sean emerge from a futuristic incubation chamber, his every move meticulously tracked. He then undertakes a series of tests designed to gauge his readiness to reenter society. The scenes are intercut by a variety of striking visuals, blending elements of reality and illusion.

Big Sean – Precision

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Production Company ProdCo
Director Onda

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Credits

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Production Company ProdCo
Director Onda
Production Company Freenjoy
Executive Producer Zico Judge
Executive Producer/Producer Nathan Scherrer
Executive Producer/Producer Tara Sheree
VFX Pendulum VFX
Producer Nour Sayeh

Production Designer Eric Hersey
DP Iain Trimble
Editor Yago Hunt-Laudi
Colorist Daniel de Vue
VFX Producer Damian Giampietro
VFX Supervisor Ryan Zum Mallen
Animation/Graphics Anna Marenkova
Animation/Graphics Evgenii Shelkovoi

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Given the short production timeline, Onda, recognised for his unique style and innovative approach, harnessed AI technology known as Neural Radiance Fields (NeRF.) This allowed him to easily and quickly capture virtual 3D representations of the actual on-set environments for subsequent manipulation in post-production. Several glimpses of the film set are sprinkled throughout the video, offering insight into how these scenes were shot.

Onda commented: “It’s been almost four years since Big Sean released an album. My intent with this video was to show a validating corporate America approach to not everything being what it seems. A layered approach to the Truman Show, Big Brother idea.”