BIA taps into ESPN
Two years after the original, ESPN’s One App, One Tap campaign this year enlists the help of rapper BIA as the campaign continues to be lively, fun and engaging.
)
Credits
View on- Agency BSSP/Sausalito
- Production Company 1st Ave Machine/Argentina
- Director Diego Berakha
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency BSSP/Sausalito
- Production Company 1st Ave Machine/Argentina
- Director Diego Berakha
- Executive Creative Director Sinan Dagli
- Creative Director Robyn Tenenbaum
- Art Director Kelly Bernard
- Design Director Dennis Remsing
- Executive Producer Lautaro Brunatti
- Executive Producer Sabrina Elizondo
- Music Company Soup Music
- Composer/Sound Designer Andy Huckvale
- Audio Post Lime Studios
- Audio Mixer Matthew Miller
- Producer Mary Ellen Duggan
- Post Producer Toby Rubin-Sowers
- Editor Mauro Caporossi
- Designer Nahuel Rollan
- Designer Juan Barabani
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BSSP/Sausalito
- Production Company 1st Ave Machine/Argentina
- Director Diego Berakha
- Executive Creative Director Sinan Dagli
- Creative Director Robyn Tenenbaum
- Art Director Kelly Bernard
- Design Director Dennis Remsing
- Executive Producer Lautaro Brunatti
- Executive Producer Sabrina Elizondo
- Music Company Soup Music
- Composer/Sound Designer Andy Huckvale
- Audio Post Lime Studios
- Audio Mixer Matthew Miller
- Producer Mary Ellen Duggan
- Post Producer Toby Rubin-Sowers
- Editor Mauro Caporossi
- Designer Nahuel Rollan
- Designer Juan Barabani
Collaborating again with BSSP, ESPN has released the third iteration of its One App, One Tap campaign, featuring hypnotic visuals, cameos from the biggest names in sports, and a catchy earworm from TikTok rap sensation, BIA.
Directed by Diego Berakha, through 1st AveMachine, the campaign continues to hinge on the same dynamic video clips and photos, featuring a fresh batch of athletes and overlaid with fun animated extras.
For the first time, BSSP also featured the artist beyond just the soundtrack, creating a custom animated illustration of BIA that appears in the spot itself, playing up her unique persona and style, further highlighting the unique intersection of sports and culture that ESPN plays in.
