BetMGM debuts It's On campaign featuring a star-studded cast​

BetMGM, a leading sports betting and iGaming operator, premiered  its new commercial campaign on a variety of social media platforms. 

IT’S ON features a star-studded cast of actors and athletes, all BetMGM ambassadors,  within an episodic series. The campaign made its national television debut Thursday, Sept. 8 during Thursday Night Football. 

In the initial spot, Jamie Foxx personifies the larger-than-life entertainment brand of BetMGM as he roams his Bellagio suite seeking sports betting tips from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders and BetMGM’s newest brand ambassador, Vanessa Hudgens. IT’S ON was created by 72andSunny New York and directed by Peter Berg, Executive Producer of Entourage and Ballers.

“Entertainment is at the core of BetMGM and we wanted this campaign to keep viewers on the edge of their seats in a way that’s unexpected from the sports betting and gaming industry,” said Raymond Doyle, VP of Brand, BetMGM. New ads from IT’S ON will be released in the coming months, bringing viewers into the epic worlds of BetMGM’s all-star list of brand ambassadors. Fans will find Barry Sanders on a palatial Malibu estate playing pickleball; another spot takes viewers on the TV set with basketball star Jalen Rose and his barber; and the series will also give hockey fans the opportunity to watch NHL legend Wayne Gretzky join in on Connor McDavid’s shooting practice. 

Each spot raises the stakes between competitive friends tapping into the social nature of BetMGM, blending the experiences of sports betting and entertainment. Peter Hughes, Creative Director from 72andSunny, said, “We really wanted to show what makes sports betting so entertaining, and we looked to prestige ensemble TV for inspiration. ‘IT’S ON’ is about tapping into your competitive side and being part of sports betting culture. It’s something you can talk about with friends and engage with in a more meaningful way.”