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Benedict Cumberbatch stars in new ad, Strategy To Win, directed by Creators Inc’s Tomas Jonsgarden.

Director Tomas Jonsgarden makes the most of Benedict Cumberbatch’s charming intellectual presence, imbuing his musky air of tactful superiority throughout this gripping 120 second spot for gaming company 43339 Games.

What secret weapon were Julius Caesar, Joan of Arc, Saladin and Emperor Qin Shihuang all missing from their extensive military arsenals? Apparently the strategical mind of Benedict Cumberbatch.

4399 Games – Era of Conquest

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Shot in studio and location Prague, the new spot for mobile strategy game, Era of Conquest, sees Benedict Cumberbatch swap out his hat and pipe for a beige trench coat and a battle board.

Now put that in your Sherlock pipe and smoke it.

The new spot adds another feather in the cap of Creators Inc’s Tomas Jonsgarden, who just won Best Director in Sweden’s prestigious Roy Awards for his acclaimed Save The Children and Three Mobile work.

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