Ben Falk delivers emotive spot for Marie Curie

Casting the film was handled with the utmost care, working closely with Casting Director Anna McAuley and Marie Curie, Falk searched for people that would feel comfortable talking about their experiences and bringing their emotions into the public realm whilst also reflecting the vast array of folk that make up British culture.

It was clear from the start that everyone involved should feel safe and nurtured, and the creation of a comfortable environment for all concerned was paramount. Falk, along with the Odelay production team, The Good Agency and Marie Curie worked hard to make everyone feel at ease on the day ensuring he was able to capture truly relatable and natural moments.   

Commenting on the film Ben Falk said: ‘It was an honour making these films for Marie Curie. Rarely have I felt that I completely grasped the creative team’ vision from the moment I received the brief. On set, our crew were all so respectful, creating an environment that allowed for Jon, Julie, Emma, Pam and their partners to freely discuss their emotions. The casts’ generosity opening up about the depths of grief, end of life planning and the possibilities that solace can bring was truly cathartic. It’s wonderful walking away from a day’s work having learnt so much."