Beekeeper's Naturals love letter to the bees
Beekeeper’s Naturals founder professes love for bees in Love Letter campaign out of FIN Studios.
)
In time for Earth Month, Beekeeper’s Naturals and its founder, Carly Kremer, professed their unguarded love for bees with Love Letter, a dreamy ode to the work and products bees provide the planet every day.
Concepted internally by the brand’s in-house creative team, the campaign was directed by Jess Colquhoun and produced by FIN Studios, and brings Kremer back to her roots as a real beekeeper, keeping her as hands-on with the spot as she is with her company.
As the soul of Beekeeper's Naturals, she has historically let the mission speak louder than her name. This project changed that. While going through boxes in her parents' basement last year, Kremer found a letter she had written as a child, handwritten, unprompted, about her love for bees and her fear of a world without them. She re-read it decades later as the founder of a company built entirely around protecting those same creatures, which felt like anything but a coincidence.
The film grew from that moment. When FIN Studios auditioned dozens of actors to narrate the titular Love Letter, the team unanimously agreed that Kremer’s own voice should star. It wasn’t the plan, but it was the one thing that was true.
