BBDO and SAP combine for new campaign

SAP Concur has rolled out new work, produced by BBDO New York, to support the SAP Concur Campaign. 

The creative appeals to small-to-medium-sized businesses that could truly benefit from automating their finances with SAP Concur Solutions.

SAP Concur saves finance managers time through automated processes that give them full visibility and control over all aspects of their spend.

When you’re the manager of a small-to-medium-sized business, you must be able to juggle multiple things at once, which is why this new work features some comically hyper-efficient managers who know how to multitask with every minute they have spare.

As businesses progress in a post-COVID world, it’s clear we need reliable systems and tools which are designed for today’s workplace. Without them, we’re less efficient and productive, and we all waste too much time at work.

Our challenge was to raise awareness of SAP Concur even further, making this “everyday business solution” feel more relevant than ever for businesses needing to stay ahead. SAP Concur Solutions is synonymous with business-wide time efficiency - as the essential tool to manage all types of employee spending (expense, invoice & travel).