Barilla's big bang
The Italian family-owned food company launches a galactic spot showcasing its new line of pasta.
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Credits
View on- Agency Publicis/Milan
- Production Company BRW Filmland
- Director Philippe Andre
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Credits
View on- Agency Publicis/Milan
- Production Company BRW Filmland
- Director Philippe Andre
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis/Milan
- Production Company BRW Filmland
- Director Philippe Andre
Celebrating its 145th anniversary, Barilla has launched a new spot to showcase its new premium line with a cool, cosmic film about the rebirth of pasta.
The film likens the cooking of spaghetti to the dawn of the universe that was the big bang. It is an artful, surrealist interpretation of a fresh start for the age-old cuisine.
Created by Publicis Italy and directed by Phillipe André, through BRW Filmland, Pasta is Born Again, is set to the famous operatic Flower Duet from Léo Delibes' Lakmé, as the creativity climaxes on a group enjoying a pasta dish together.
It emphasises the reawakening of the senses through the visuals and music as it celebrates the launch of the new premium line, Al Bronzo.
Credits
View on- Agency Publicis Milan/Italy
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis Milan/Italy
