Banco Provincia invite you to an immersion in investment
The Investment Bathroom, campaign was created by the agency La América for Banco Provincia.
Nowadays, all banks and digital wallets are pushing people to invest.
However, in Argentina, many people still hesitate for two reasons: mistrust and lack of knowledge. "Who do I call if something happens? Whose door do I knock on? What is a CEDEAR? How does a mutual fund work?"
When it comes to money, and how hard it is to earn it, no one wants to "dive into the deep end of the pool" without knowing how to swim it.
With pools with liquid assets that are over 200 years old, Banco Provincia invites you to take a proper immersion in investment. On one hand, you can "soak up" knowledge by learning how to invest your money in a way that is "clear as water." On the other hand, you can do so with total peace of mind because this bank has more history and local presence than any other. There will always be an office nearby and someone to ask.
The campaign features a "hero" film along with shorter clips that dive deeper into each type of investment. It was produced alongside Virgen Films and directed by Watta Fernandez.
Credits
View on- Agency La America/Buenos Aires
- Production Company Virgen Films/Buenos Aires
- Director Watta Fernandez
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Credits
View on- Agency La America/Buenos Aires
- Production Company Virgen Films/Buenos Aires
- Director Watta Fernandez
- Executive Producer Diego Peskins
- Producer Juan Curcio
- Line Producer Margarita Mugica
- Chief Strategy Officer Alejandro Dominguez
- Chief Creative Officer Christian Camean
- Chief Creative Officer Sebastian Stagno
- Chief Creative Officer Rafael D'Alvia
- Chief Creative Officer Nicolas (Keke) Roberts
- Strategy Director Martin Rubins
- Creative Director Audrey Prieto
- Senior Art Director Luciano Groba
- Design Director Lucas Sotelo
- Head of Design Gustavo Chiocconi
- Motion Designer Roni Castillo
- Graphic Designer Joaquin Calvo
- Producer Micaela Mazziotti
- AI Visual Designer Pancho Schroader
- Art Director Vera Arico
- Producer Jose Luis Torquati
- DP Pablo Iacovone
- Editor Santiago Saponi
- VFX Gabriel Mongardi
- Colorist Jorge Russo
- Music/Sound Fer Martino
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Credits
powered by- Agency La America/Buenos Aires
- Production Company Virgen Films/Buenos Aires
- Director Watta Fernandez
- Executive Producer Diego Peskins
- Producer Juan Curcio
- Line Producer Margarita Mugica
- Chief Strategy Officer Alejandro Dominguez
- Chief Creative Officer Christian Camean
- Chief Creative Officer Sebastian Stagno
- Chief Creative Officer Rafael D'Alvia
- Chief Creative Officer Nicolas (Keke) Roberts
- Strategy Director Martin Rubins
- Creative Director Audrey Prieto
- Senior Art Director Luciano Groba
- Design Director Lucas Sotelo
- Head of Design Gustavo Chiocconi
- Motion Designer Roni Castillo
- Graphic Designer Joaquin Calvo
- Producer Micaela Mazziotti
- AI Visual Designer Pancho Schroader
- Art Director Vera Arico
- Producer Jose Luis Torquati
- DP Pablo Iacovone
- Editor Santiago Saponi
- VFX Gabriel Mongardi
- Colorist Jorge Russo
- Music/Sound Fer Martino