Balanced stillness for Seeds of Change

In contemporary still-life artistry, showcases Seeds of Change’s commitment to eco-friendly and health-conscious living through their range of organic seeds and foods. Commissioned by BBDO San Francisco and masterfully crafted by the award-winning team at Studio Melt Dubai.

"The film unfolds through abstract, animated still-life metaphors, blending mixed media techniques to mesmerise viewers. Each scene is meticulously composed to mirror the balance and tranquility inherent in Seeds of Change's products, as a visual celebration of harmony between health and nature" Said Ibrahim Barakat Director and Creative Director at Melt.

"The brief allowed us to develop a bold and abstract campaign that really resonates with the brand’s ethos. We aimed to create a piece that not only entertains but also embodies the spirit of Seeds of Change. Not only highlights the beauty of balanced, organic living but also captivates with its unique visual and auditory experience, promising to engage and inspire audiences with every frame."