Backyard Productions makes big moves with new additions
Backyard Productions makes big moves with new Head of Sales Rich Schafler and 4 new director additions.
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LA based Backyard Productions have announced the hiring of Rich Schafler as Executive Producer, Head of Sales. Backyard also further announce the signing to their exclusive roster of directors; Free the Work directors Kanyessa McMahon and Jasmin Kuhn and Lorenzo de Guia and Eric Kiel.
Highly acclaimed across the industry, Schafler brings years of experience to the new role following two decades of running Schafler Artists, where he represented and managed the careers of A-level directors and artists. Familiar with the long-standing reputation of Backyard, Schafler will continue its history of success and provide its clients a roster that is reflective of the diversity and forward-looking nature of the marketplace.
Schafler states “I have always maintained tremendous respect and appreciation for Backyard, and what the company stands for as a brand, its staying power and long term success in an industry where this is rare. In addition, having known our EP, Kris Mathur for many years, and with an amazing roster already in place, joining Backyard as Head of Sales was a dream come true.”
Backyard has also expanded its directorial roster with four directors for U.S. commercial representation, further expanding their team of both seasoned and up-and-coming talent.
Jasmin Kuhn: Based in Los Angeles, Jasmin Kuhn is an award-winning commercial Director and Cinematographer with a portfolio that boasts international clients such as Avon, Dove, Olay, Head+Shoulders, Secret + L’oreal. With nearly one hundred commercials under her belt, Kuhn has gained a reputation for a clean, cutting-edge, and beautiful style that evokes her background in fine art, celebrity, and high-fashion photography.
Kanyessa McMahon: McMahon has 12+ years of experience working with the world’s leading brands in sports, lifestyle, and youth culture; creating authentic content and highly successful marketing campaigns. Her experience producing 450 digital films between Nike and Adidas globally with top-tier athletes and entertainers has refined her sense of artistry, agility, and acumen. Her other clients have included YouTube, Capitol Records, iamOTHER, Estee Lauder, (RED) among others.
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“Having Rich on board along with these incredibly talented Directors joining our roster, Kris and I couldn’t be more pleased.”, notes Backyard President, Kevin Allodi.
Lorenzo de Guia: Lorenzo de Guia’s story-first approach has been the backbone of his bold, emotional, and visually rich narratives that are known for possessing humanity and heart. His work is crafted with realism and empathy for the story, working with organizations including; Nike, the NHL, General Mills, BMW, and Goldman Sachs, in addition to celebrities and athletes including; Lebron James, Steph Curry, Kevin Durant and more.
Eric Kiel: Eric Kiel’s directing style has grown from a lifetime of adventures in geographic extremes. His passion for live-action and photography developed his successful career centering on Automotive, Americana, Travel and Leisure, Portraiture, and Active Lifestyle. He has brought his keen eye for compelling composition and humanity to a list of commercial clients that include Land Rover, GMC, Tabasco, John Deere, Pep Boys, XOJet, Yeti, Dicks Sporting Goods, Fox Sports, Pfizer, Marriott, Cargill, HP, Patagonia, and Outside.
