Bacardí premieres Spiced Rum campaign

The world’s most awarded rum brand unveils a new digital ad spot called Domino, which visualizes how Bacardí Spiced can inspire a domino effect at a party, enticing partygoers to do what moves them.

Just in time for the fall season, Bacardí Spiced is debuting a new digital ad spot called Domino.The creative spot starts as a woman enters a party with a bottle of Bacardí Spiced in hand. As she makes her way through the party, a strong soca energy comes over her and the effect of friendship, music and energy eventually overtake the entire party. The Domino spot highlights the joy of being able to reunite again with friends and how a house party is the perfect excuse to enjoy Bacardí Spiced. The spot was concepted by BBDO New York and will live on Instagram, Facebook and YouTube in North America and Western Europe.