B-Reel Expands Management Team Worldwide

Creative partner B-Reel is thrilled to announce the addition of three new team members. The Los Angeles team welcomes Melina Polly as Managing Director and Keith White as Global Talent Director, overseeing talent across a growing staff of 170 people worldwide. Johann Laeschke is joining the Berlin team as Managing Director.

“We are thrilled to have Melina, Keith and Johann join B-Reel,” says B-Reel CEO Anders Wahlquist. “They are all three very special people, combining personality, dedication, curiosity and bringing experience that will help B-Reel grow into new challenges.”

Melina Polly joins B-Reel from TBWA/ Media Arts Lab and brings 18 years of global brand leadership experience with the world’s most respected companies and awarded advertisers. Keith White will leverage his most recent experience with global advertiser Media Arts Lab and Wieden+Kennedy and target and recruit top-tier talent for B-Reel. Laeschke comes from AKQA with 15 years of experience and will be responsible for the overall performance of B-Reel in Berlin.

“These new additions further fuel B-Reel’s international growth as a creative partner to some of the World’s top brands and agencies,” adds Wahlquist.

Melina Polly comments: “I have followed B-Reel for a long time, and I am excited to join a collaborative environment in a company that takes a platform agnostic approach, values craft, innovation, and thrives on the many challenges for modern advertisers.”

B-Reel has grown to become creative partners for some of the world’s biggest household names, including Google, H&M and Facebook. They continuously push the boundaries of digital marketing, integrating different media and platforms, and combining advanced technology and traditional storytelling.