ArtClass creates LitClass Initiative for comedy content
The next-gen live-action production and post-production studio is bringing the classic Hollywood comedy writer’s room into campaigns for brands including FX Network, Spotify, and Twitter.
Next-gen production company behind viral branded content like Vogue’s 73 Questions and Ryan Reynolds’ original Snapchat series Ryan Doesn’t Know, ArtClass, is introducing a new component to the company: LitClass.
LitClass is a writers’ room service for brand marketers and creatives. Under this new initiative, clients are paired with a bespoke team of credited comedy writers from the entertainment industry. It exists to help clients seize the opportunity as publishers of their own video content.
Branching off from ideation for original IP, LitClass also provides RFP creative concepting, social and integrated campaign development rooted in video content, scriptwriting, storyboards, punch-ups, and work-outs.
For the initiative, LitClass has a network of established and emerging TV and digital writers with a range of expertise. These include writers from SNL, The Daily Show with Trevor Noah, CollegeHumor, The Onion, Last Week Tonight with John Oliver, Adult Swim, Rick and Morty, The Tonight Show with Jimmy Fallon, Full Frontal with Samantha Bee, Desus & Mero, and The Golden Globe Awards.
”LitClass is a content ideation partnership.” shared Todd Griffin, Director of Growth and Marketing at ArtClass. “This is a resource for brands, publishers and platforms that see the value in engaging audiences on their owned and operated channels. They’re programming their channels with brand-building video content or want to be. And audiences are willing to engage with content on those owned platforms, but it needs to have entertainment value as well as brand messaging. And that’s what LitClass specializes in creating.”
“ArtClass is seeing a growing demand for topical, quick turnaround creative development alongside world-class production,” added Vince Peone, Co-Founder of ArtClass. “The LitClass offering is built on our proven ability to deliver impactful content to our partners with limitless returns.”
Companies that have already integrated LitClass into their branded content strategies include Twitter, FX Network, HBO, Conde Nast, Snapchat, Spotify, and Care.com.
The distinct thinking and thought process of LitClass will help brands create insight-driven content that delivers not just clicks, but conversations, conversions, brand awareness, and loyalty. While LitClass writers come from the world of comedy and the entertainment industry, the group is led by senior-level creative marketers to ensure the content meets strategic goals with an audience-first approach that nails a brand’s tone, style, and insights that will speak directly to any target demographic.
“We used comedy writers because they are experts in everything,” continued Nathan Kloke, one of the creators of the LitClass program. “Good comics need to know what they are talking about to craft material. We’ve realized a room powered by comedy writers can tackle any subject.”
Throughout the process, LitClass will apply ArtClass’ production expertise to ensure that the concepts and scripts they develop are on budget and aligned with the highest creative standards.