Arsenal embraces family in Arteta's team talk
A new campaign to mark the launch of Arsenal's adidas-made third kit sees Mikel Arteta give a team talk that reaches beyond the team.
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Credits
powered by
- Agency iris Worldwide/London
- Production Company Object & Animal
- Director Karim Huu Do
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Credits
powered by
- Agency iris Worldwide/London
- Production Company Object & Animal
- Director Karim Huu Do
- Editing Trim
- Post Production Electric Theatre Collective
- Sound Design 750mph
- Music Soundtree Music
- Talent Vivianne Miedema
- Creative Director Henry Scotland
- Creative Director Rachid Ahouiyek
- Creative Charlie Parker
- Creative Jonny Marsh
- Producer Nadia Black
- Producer Catharine Griffiths
- Editor Elise Butt
- Flame Iain Murray
- Sound Designer Ben Gulvin
- Composer Luis Almau
- Talent Mikel Arteta
Credits
powered by
- Agency iris Worldwide/London
- Production Company Object & Animal
- Director Karim Huu Do
- Editing Trim
- Post Production Electric Theatre Collective
- Sound Design 750mph
- Music Soundtree Music
- Talent Vivianne Miedema
- Creative Director Henry Scotland
- Creative Director Rachid Ahouiyek
- Creative Charlie Parker
- Creative Jonny Marsh
- Producer Nadia Black
- Producer Catharine Griffiths
- Editor Elise Butt
- Flame Iain Murray
- Sound Designer Ben Gulvin
- Composer Luis Almau
- Talent Mikel Arteta
London agency Iris has released a new film for adidas x Arsenal’s third kit.
This is Family plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse.
The film also features women’s footballer of the year Vivianne Miedem,a and breakthrough academy talent Bukata Saka alongside his own real family. Arsenal legends Kanu and Dennis Bergkamp also support the message with neat cameos.
The film was directed by Karim Huu Do through Object & Animal and was shot entirely during lockdown.
