Arnott's takes the biscuit
This charming campaign for the Australian food brand outlines the many ways you can enjoy the much-loved range of biscuits and crackers.
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Credits
powered by
- Agency Saatchi & Saatchi/Melbourne
- Production Company MOFA
- Director Sam Holst
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Credits
powered by
- Agency Saatchi & Saatchi/Melbourne
- Production Company MOFA
- Director Sam Holst
- Executive Creative Director Simon Bagnasco
- Creative Kerem Sekerci
- Executive Producer Llew Griffiths
- Editing ARC EDIT
- Sound Post Squeak E Clean Studios/Australia
- Sound Design/Mix Simon Lister
- Creative Director Michael Barnfield
- Production Designer Jeremy Fuller
- Editor Phoebe Taylor
- Colorist Billy Wychgel
- Music Supervisor Level Two Music - Sydney
Credits
powered by
- Agency Saatchi & Saatchi/Melbourne
- Production Company MOFA
- Director Sam Holst
- Executive Creative Director Simon Bagnasco
- Creative Kerem Sekerci
- Executive Producer Llew Griffiths
- Editing ARC EDIT
- Sound Post Squeak E Clean Studios/Australia
- Sound Design/Mix Simon Lister
- Creative Director Michael Barnfield
- Production Designer Jeremy Fuller
- Editor Phoebe Taylor
- Colorist Billy Wychgel
- Music Supervisor Level Two Music - Sydney
Celebrating diversity is the theme of Moments, a sweet (and savoury) short out of Saatchi & Saatchi, directed by Sam Holst through MOFA.
The aim of the spot is to show that there are as many ways to enjoy Arnott’s range of tasty eats as there are types of people in the world.
You’ve got the office worker who likes to squeeze his lunchtime cracker until the filling oozes through the holes (giving his co-worker the ick), the TV-snack-loving family, and the doting rugby-player dad crammed into his tiny daughter’s Wendy house for afternoon tea from miniscule cups.
Finally, in a scene of classic poor timing all of us can relate to, a woman on a work-related video call is asked her opinion after taking a huge bite of her lunch. With its well-chosen upbeat soundtrack, Still in Love With You ('no matter what you do') by New Zealand rockers Dragon, this delicious short leaves you with a warm glow in your chest.
