Arnold adds two senior leaders, Lisa Bamber and Scott Karambis

“Arnold has a mouth-watering combination of talented people from around the world, the right culture and a hunger and passion for what really matters,” said Bamber. “The chance to join a team of people who have worked on many of the most famous and iconic brands in the world is humbling. Icaro and the leadership team have a purity of focus for what is important in building brands and driving business - the power of creativity and ideas that can only come from empirical, evidence-based strategy.”

Strategic powerhouse Karambis has led strategy for brands at a number of agencies including Mullen, Grey, Sapient, the Fantastical and Amalgamated. From Boston to New York, he’s created attention-grabbing work for travel, food, and media clients such as Panera, Chipotle, Four Seasons and Cartoon Network, and led the development of the communications strategy for Netflix hits like Narcos and Stranger Things. Karambis is an active voice in the industry, writing for trade outlets, and publishing short fiction in The Quarterly, GQ, Beloit Fiction Journal, and StoryQuarterly. He is a teacher at heart and has learned how to hold the attention of distracted minds in front of the classroom as a graduate student teaching writing, literature and cultural history at the Iowa Writer’s Workshop and Harvard University. Today he teaches service design and market insights at the Massachusetts College of Art and Design. Karambis joins Arnold from The Fantastical where he was Head of Strategy and Planning.

“I couldn’t resist the opportunity to help a great agency expand on its legacy of brand storytelling,” said Karambis. “Plus, the strategy group has a reputation for being able to both analyze business fundamentals and inspire creative solutions. That’s the kind of strategically diverse team I wanted to be part of.”