Argos Home: so stylish Suki can wear it

A year has passed since Argos’s So Stylish You Can Wear It campaign first exploded onto UK screens up and down the country. 

Since then we’ve experienced the joys and delights of the Argos furniture and homewares range being cat-walked across lawns, sashayed through woodlands and erupting out of wardrobes. In the last twelve months we’ve seen SS19 and AW19 collections donned by an array of models, but in 2020, Argos and The&Partnership London launch an evolution of this campaign in collaboration with a solo star, the British model and actress, Suki Waterhouse.

The advert was created by The&Partnership London and shot by Hungryman director David Kerr.

Set in the stunning Pitzhanger Manor, Ealing, London, this third installment of the So Stylish You Can Wear It campaign sees the brand shake off winter as spring breathes new life into the world. Suki Waterhouse wears beautiful, high-end outfits, entirely made of Argos’s Spring/Summer furniture and homewares range, all whilst delivering a ‘fashion film’ voiceover with perfect comic timing. This new campaign encourages viewers to feel a desire for change with the new season, and who better to show you the stylish way forward than the British-born talent and much-loved, Ms Waterhouse.

Mark Given, Chief Marketing Officer, Sainsbury’s Argos:

 “The Argos Home So Stylish You Can Wear It campaign has been a great success to date, so we were really excited with this new creative idea. Suki Waterhouse’s comic performance is pitched in a perfect fashion whilst the style and quality of Argos’s Home Spring/Summer range really comes through.”

“I’m an enigma, a mystery” Ms Waterhouse voiceovers, as we see her stylishly model this season’s must-have lampshade. Not content with bringing the world of Argos furniture to the catwalk, Argos now brings the catwalk in the guise of Suki Waterhouse to the masses. For 30 magical seconds, the British born beauty, draped in this season’s Argos furniture and homewares, amuses us with her deadpan humour and subtle facial expressions.

Suki Waterhouse, British actress and model:

 “This campaign playfully weaves home and fashion together, bringing what we might consider as everyday Argos objects to life in a really fun unexpected way.

I’ve never considered nor been asked to model a carpet as couture nor an armchair as an accessory but the result is a campaign I doubt viewers will forget in a hurry!” Shot over two days, the unique character of the location created a stunning backdrop to Argos’s stylish furniture and homewares range. Designed by talented costume designer, Verity Hawkes, all of the costumes are once again made from the brands’ furniture and homewares products, and are once more used as high-end fashion, rather than in their original guise as a lamp, cushion, bedside table, bedding set or rug. All footage was captured on a Sony Venice, used specifically for its capacity to beautifully render colour, and a Panavision large format lense.