Apple x Brutalismus 3000 launch Kairo
Apple partnered with Berlin duo Brutalismus 3000 on Kairo, a music video shot entirely by fans on iPhone 17 Pro Max, after the band tossed a phone into the crowd mid-performance.
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Agency TBWA\Media Arts Lab and Apple have unveiled its latest Shot on iPhone campaign, an experimental music video for Kairo created in collaboration with Berlin electronic duo Brutalismus 3000. The project hands creative control to the fans, inviting them to capture the performance from inside the crowd.
Shot entirely on iPhone 17 Pro Max, Kairo captures the raw, unfiltered energy of a Brutalismus 3000 rave from the audience's perspective. During the performance, lead vocalist Victoria tosses an iPhone 17 Pro Max into the crowd, allowing hundreds of fans to collectively capture the night as they experienced it.
Rather than relying on traditional production techniques, the music video embraces a fresh approach to live performance filmmaking. As iPhone moves from the front row into the heart of the mosh pit and back through the crowd, it documents authentic moments of movement, emotion, and connection that conventional camera setups simply couldn't access. Surrounded by strobes, smoke, sweat, and constant movement, Kairo showcases the powerful camera capabilities of iPhone 17 Pro Max in one of the most challenging environments: a Berlin nightclub. The result is an immersive experience that places viewers inside the show rather than observing it from the outside.
Credits
View on- Agency TBWA\Media Arts Lab/London
- Production Company magna studios/London
- Director James Topley
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Credits
View on- Agency TBWA\Media Arts Lab/London
- Production Company magna studios/London
- Director James Topley
- Editing tenthree
- Director/Editor Ivo Beckett
- DP Jed Darlington-Roberts
- DP Tom Funk
- Editor Jack Williams
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA\Media Arts Lab/London
- Production Company magna studios/London
- Director James Topley
- Editing tenthree
- Director/Editor Ivo Beckett
- DP Jed Darlington-Roberts
- DP Tom Funk
- Editor Jack Williams
The project was directed by acclaimed filmmaking duo James Topley and Ivo Beckett (formerly DEADHORSES), whose distinctive visual style and unconventional camera work have helped shape music videos for some of today's most exciting artists. Their editorial approach transforms hundreds of spontaneous fan-shot moments into a visceral portrait of Berlin's underground electronic music culture.
Ahead of the film’s release, Apple collaborated with Brutalismus 3000 on a mural activation in Berlin, where the band placed one of its signature stickers across an iPhone 17 Pro mural. The sticker, synonymous with the city’s club culture, reflects the underground ethos of the electronic music scene which has largely been undocumented, hidden away behind these stickers. For the first time, audiences are invited inside of the world with the consent of the artists and attendees.
