Ant & Dec hit the I’m A Celebrity… test facility

The launch film takes us inside Ant & Dec’s Secret Jungle Test Facility, where they’re putting fame to the test, subjecting a new line up of ‘celebrities’ to a series of gruelling trials before this year's series begins.

The campaign launched on the 24th October, ahead of the launch show on 17th November, with a film set to Britney Spears iconic ...Baby One More Time directed by Guy De La Palme at Caviar.

The film features a plastic cast of celebrity test mannequins who find themselves at the mercy of Ant & Dec, subjected to critters, gunge and flying bushmeat. Rather than taking up their usual roles of mischievous bystanders, Ant & Dec take centre stage, creating chaos and wielding a "Meat Cannon 3000" that launches mystery meat projectiles at our celebrity test mannequins.

Following the reveal of the celebrity cast, a nationwide out of home campaign introduced the new campmates with a mischievous set of headlines and an ‘upside down’ billboard celebrating their arrival Down Under.

ITV – I'm A Celebrity...Get Me Out Of Here!

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Agency ITV Creative/London
Production Company Caviar/London
Director Guy De la Palme

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Credits

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Agency ITV Creative/London
Production Company Caviar/London
Director Guy De la Palme
VFX & Grade Freefolk
Executive Creative Director Tom Houser
Creative Director Fred Rodwell
Creative Jonathan Truin
Creative Hannah Roe

Producer Shizuka Hata
Executive Producer Sorcha Shepherd
Executive Producer Mia Powell
Producer Drew O'Neill
Colorist Marty McMullan
Colorist/Grade Assist Edward Webb
VFX Producer Laura Ricketts

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"Ive spent always been a bit fascinated by crash tests being filmed in super slowmo, seeing all those things that human eye can’t possibly see in real time. So finding even more creative and explosive ways to destroy all those mannequins kind of made me feel like a kid having way too much fun in a test lab. Also, if you’ve ever held a python, you’ll discover such as I did that they are much much colder than you think." said Guy De La Palme, Director.

"I’m A Celebrity…Get Me Out Of Here! is a British institution. It wouldn’t be pre-Christmas without a new batch of celebs being put through their paces, just like our hapless mannequins. Working with Guy, Britney and the Caviar team to bring Ant & Dec’s lab to life was a joy from start to finish. This spot is a slo-mo, critter infested, tucker-firing, snake-wrapped love letter to the show." adds Tom Houser, ECD, ITV Creative.